The Director of Product Strategy is responsible for developing and executing strategies to grow revenue for targeted applied markets. This role works with R&D, marketing department, product managers and client relations team members to develop and execute on market growth strategies. It is accountable for the marketing, in close partnership with product management, of existing and new products to drive revenue growth. This role also supports sales activities by creating strategic plans, technical marketing collateral, and sales training material to communicate value proposition for specific applications, clients and market segments.
Responsibilities
Champion and lead market segmentation growth strategies, basing plans on market trends, understanding of competitor positioning, technical advancements, client needs and quality/regulatory related requirements
Lead development of strategic planning process, identifying strengths and gaps in the portfolio and required strategic investments to fill gaps
Work closely with product management, manage the lifecycle of products and services including strategic marketing plan, collateral, sales training tools, and pricing guidance
Focal point to develop, draft, and review marketing collateral for protein products
Accountable for product promotions through trade show planning including presentations/posters, networking, and website content
Amplify product sales by understanding industry trends, client feedback, and the general market environment and translating this information into actionable task to accelerate sales growth
Actively develop relationships with key opinion leader(s) and key clients in target applied market segments
Accountable for the launch of new products and services. Responsible for distributing, creating, and implementing New Product Introduction plan with cross functional teams including general management, product management, operations, marketing, client relations, and field sales
Identify new product and product extension opportunities in collaboration with R&D, scientific operations, client relations, field sales, and marketing.
Assess IP landscape and support strategies for various products and applications
Develop strategies and drive global distribution of products and services outside the US
Anticipate market trends and, with a coordinated effort across all functional areas, discontinue the sale of obsolete products
Required Skills
Clear understanding of recombinant protein production
Broad understanding of gene editing, cell and gene therapy fields
Excellent written and oral skills with ability to present technical information
Excellent computer skills
Clear understanding of recombinant protein production
Broad understanding of gene editing, cell and gene therapy fields
Excellent written and oral skills with ability to present technical information
Mange multiple priorities in a fast-paced environment
Willingness to work in a demanding, client-focused environment and on occasion during hours outside a standard workday
Self-motivated with ability to effectively manage time and resources
Must-Haves
B.S. or B.A. in scientific field required (i.e. molecular biology, biology, biochemistry, microbiology, biotechnology)
Advanced graduate degree preferred
10+ years’ experience in a Life Science Marketing, Product Management or Business Development position in the biotechnology industry
Experience in client and market segmentation creating strategic product roadmaps
Strong business acumen, analytical, decision making, communication and influencing skills
Must be able to accomplish results in a cross functional team, exhibiting strong leadership, organizational and communication skills
Join Us Today!
Join a team committed to making lives better. Aldevron provides high-quality plasmid DNA, proteins, enzymes, antibodies, and other biologics to help our partners achieve significant breakthroughs for a variety of life science applications.
If you would like to thank someone for referring you to this role, please apply at www.aldevron.com/careers, and include their first and last name as a referral source!
Aldevron is committed to equal opportunity for all employees and applicants. We are committed to creating a diverse workforce and consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identify, or protected veteran status among other factors.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
