The Programmatic Product Manager is responsible for product development, monitoring and support for Inmar’s ShopperSync Platform.
The Product Manager is responsible for managing a wide range of projects. Project activities will include but are not limited to; requirements gathering, product prioritization and strategy, and Project Management across various departments such as Business Intelligence, Advertising Operations, Marketing and Engineering. You will utilize prescribed project management tools and processes including project schedules, coordinating project meetings, and track issues and action items necessary to deliver on-time implementation of key product offerings. Additionally, this position is responsible for real-time and daily monitoring of Key Performance Indicators (KPIs) for the ShopperSync platform and providing platform support to internal and external end users.
Brand & Retailer Onboarding
Assist in the onboarding process of new retailers and brand partners and manage the website cataloging operations.
Set the priorities for the offsite cataloging team and work closely with team lead to continuously improve the tools and processes of that team to maximize productivity.
Help with pixel and product feed set-ups with new publisher partners and ensure timely integration of audience data from partners into active campaigns.
Identify and implement opportunities for cataloging automation.
Market Segment Management
Manage ShopperSync Platform Audience Segmentation tools and strategies.
Drive revenue growth from data integrations with 3rd party media platforms and manage the Inmar Active Shopper audience taxonomy.
Analyze Market Segment composition and audience taxonomy structure for opportunities to simplify processes and increase use of existing segments.
Identify and create new Market Segments, Product Groups, and Macro Segments when needed to enhance cataloging and segmentation tools.
Pixel Desk & Audience Modeling Management:
Resolve issues implementing analytics and conversion pixels for client campaigns and retail partners.
Identify areas of common issues and implement platform wide technical solutions and/or training/documentation to empower Account Services, BusDev and Sales to triage and resolve issues independently.
Manage pixel/tag/data integrations with third party analytics, media, CMS, and tag management platforms.
Act as the company’s foremost thought leader on tags keeping up with the latest trends and technologies, identifying opportunities for continuous improvement on issues like latency in page load time and tracking on mobile platforms.
Quality Control & AppSupport:
Work with finance and technology to continually maximize the use of retail shopper audience data and increase revenue sharing for top tier retail partners.
Segment Integrity. Are we exclusively targeting the partners/brand/devices per Market Segment (no data leakage)
Ensure all Audience Segments have proper Market Segments, Product Groups, Macro and Micro Segments
Project Management (25%)
Project Management & Product Innovation
Develop product solutions to improve website content cataloging processes, audience segmentation and targeting strategy, as well as the quality of the digital shopper marketing audience.
Develop product solutions to leverage our pixel platform to track and catalog digital retail shopping and sales data and assess the impact of advertiser’s marketing campaigns that target specific retailers.
Develop product innovations that leverage retailer Product Feed and Store Lists to improve efficiency and accuracy of cataloging of ecommerce product pages and provide new market segmentation tools.
Respond and triage app-support@ tickets to resolve platform issues for the Account Services team.
Build Knowledge Base for internal use by Account Services to provide a resource for that team to proactively resolve common problems and troubleshoot platform issues.
Create and prioritize Use Cases and product specifications, own the backlog and participate in roadmap planning
Train Ad Ops team on new UI functionality, reports, & process
Monitor usage/adoption of new strategies and reporting
Assist in changing campaign specs and media planning templates for optimum performance.
Bachelor’s Degree required
High proficiency in MS Excel for data analysis
Basic MySQL query experience required
Experience with CMS and/or Tag Management solutions a plus
Strong communication and project management skills
Ability to adapt to new technologies as needed
Demonstrated problem solver
Strong analytical background
Experience working on multiple tasks with competing deadlines
Detail-oriented and organized
A basic understanding of web technologies including HTML
Analytical and Critical Thinking
Vision and Strategy
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally: Job requires this activity up to 33% of the time
Frequently: Job requires this activity between 33% - 66% of the time
Regularly: Job requires this activity more than 66% of the time
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.