Job Description:

Consultant, Digital Content Marketing

The Medicare Acquisition Marketing Team is responsible for building, executing, and optimizing campaigns to drive leads and sales for the Senior Markets Line of Business. In addition, our team is accountable for ensuring we are leveraging best-in-class thinking, insights, technology, emerging media channels to drive year-over-year improvements in the efficiency of our marketing investment. We strive to move at the speed of retail, and often have to make last minute shifts due to changing market dynamics or new competitive opportunities. We pride ourselves on the results we get for our business partners, and the fact that we are helping California seniors access the best care possible.

The Consultant, Digital Content Marketing will report to the Sr, Manager Digital, Performance Analytics & Data Strategy. They will be responsible for partnering with other team members and agency partners to build, implement and optimize a content strategy for digital acquisition marketing efforts in an omni-channel environment. This role requires a self-starter willing to relentlessly pursue a relevant experience for our prospects as they engage with content across multiple channels and devices.

As our capabilities evolve and our audience changes, this person must be motivated by an environment rooted in constant transformation. Must have a roll-up your sleeves and pitch in attitude when it comes to managing work and problem solving.

Other Accountabilities:

- Accountable for partnering with cross-functional teams and agency partners to create, implement and optimize a digital acquisition content strategy within an omni-channel, digital-first acquisition environment. This includes full-funnel engagement from outbound media to landing page experiences to lead nurturing content.

- Develops the strategy, implements, and optimizes highly segmented, nurture campaigns across various channels like email, social media, webinars on-demand videos and more - all with the goal of converting a lead to a sale

- Partners with web team to advance on-site content strategy to connect landing page experience with outbound media to achieve KPIs, all while support SEO objectives

- Collaborates with business partners to define business outcomes and establishes KPIs that will deliver the intended outcomes, while constantly pursuing optimization strategies

- Educates cross line of business partners about content strategy best practices. Is viewed as the go-to expert within Medicare acquisition marketing.

- Drives large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams

- Demonstrates resiliency and ability to lead through immense change and uncertainty

- Adapts well to difficult situations and build trust with others; Excels at managing through conflict and demonstrates ability to influence peers to work collaboratively

- Frequently responsible for guiding, coaching, and training other employees across the team and the company within area of expertise

Minimum Requirements

- Bachelor's degree required with a concentration in marketing or similar

- 7+ years of experience creating and implementing content strategies within an omni-channel environment

- Highly organized, detail-orientated, and self-motivated

- Superb executive communication skills: written and verbal. Ability to adapt communication style to audience.

- Experience using PowerPoint to communicate strategies to executive leadership

- Strong Influence Skills: Ability to influence other to adapt strategic plan.

- Team Player: Proven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadership

- Proven ability to work collaboratively to get more out of Agency Partners

- Excellent Problem-Solving Skills: Works in partnership with team members and our agency to understand root cause of complex issues and problems, and work on an expedited resolution

- Demonstrates resiliency and ability to lead through immense change and uncertainty

- Adapts well to difficult situations and build trust with others; Excels at managing through conflict and demonstrates ability to influence peers to work collaboratively

- Must function independently in a fast-paced environment and adapt quickly to change

- Proficiency in content capabilities within Google Marketing Platform and Salesforce Marketing Cloud

Additional Information

- Our Company: At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for - LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in - Join us!

- Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

- Equal Employment Opportunity: External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

- Requisition ID: 20002L2

- Posting Date: Dec 1, 2020

- Schedule: Full-time

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