Job Description:

JOB SUMMARY

This position is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth.
In this role you will manage marketing campaigns and projects from inception to completion, including post campaign analysis and reporting, brand audits, competitive analysis and market research.

You will partner with outside agencies, programming partners and internal stakeholders to develop creative campaigns that include, but are not limited to, broadcast and cross channel media, digital and print. These programs are focused on positively impacting the customer and consumer perception of Charter's brand.

MAJOR DUTIES AND RESPONSIBILITIES
Assists in development of tactical marketing and media plans for specific campaigns in collaboration with cross-functional teams, and successfully manages the execution of those plans.

Develops effective partnership marketing and branding tactics that are in alignment with the overall brand and drive business results across product lines, across customer/prospect segments and verticals.

Evaluates and tracks competitive activity and market research across various media channels and reporting tools to effectively support competitive marketing campaigns.

Delivers product messaging for go-to-market activities, working with cross-functional teams and subject matter experts (SMEs), including the development of value propositions for new and existing products.

Manages analyst relations activities, working across the organization to facilitate and nurture relationships between industry analysts and internal SMEs and leadership.

Facilitates brand ambassador culture.

Performs other duties as requested by supervisor.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge
Ability to read, write, speak and understand English

* Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way

* Ability to communicate with all levels of management and company personnel

* High-level of proficiency in PowerPoint and all Microsoft Office applications

* Ability to efficiently manage resources and prioritize tasks

* Creative thinker

* 2 years experience in brand management

* Build strong relationships with colleagues, stakeholders, and agency personnel.

* Good project management skills: manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables

* Ability to work independently and make recommendations and decisions autonomously

* Ability to conduct formal presentations to all levels of management

* Ability to maintain confidentiality

* Strong attention to detail, balanced with the ability to think strategically

Related Work Experience

* Industry brand marketing experience (telecommunications, technology or related industries) 3+ years

* Experience in managing integrated marketing and brand campaigns 2 years

Education
Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience

PREFERRED QUALIFICATIONS

Related Work Experience
Experience in managing traditional and online/social media planning a plus
Experience in managing programmer partnerships

WORKING CONDITIONS
Standard Office environment
Some travel may be required

The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.
Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability
Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.

Apply Now