Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
Our 8,600 colleagues serve clients in more than 50 countries. We offer five core solutions:
Organizational Strategy
Assessment and Succession
Talent Acquisition
Leadership Development
Rewards and Benefits
The Role
Korn Ferry is seeking a Senior Marketing Specialist, Demand Generation. If you relish endless opportunities to innovate, you are ready to make an immediate impact, and you want to work with the best, there’s a good chance you’re exactly who we’re looking for. You will be ambitious, keen to become so much more than you are now, and comfortable with having plenty of freedom to chart your own course. You will be flexible and will not mind being exposed to constant change.
This position will be part of the global demand generation team, a digital center of excellence supporting the development and execution of integrated marketing campaigns to drive engagement, qualified leads, and marketing ROI.
Key Accountabilities
Partner with portfolio marketing and industry/regional teams to strategize and execute integrated digital campaigns, with a strong focus on email and digital advertising
Build, test, and deploy email campaigns and landing pages in marketing automation platform (Marketo) with accuracy; ensure campaigns are configured to enable conversion & ROI reporting
Build complex audience segments tailored to campaign goals using a combination of provided lists, target audience demographics, knowledge of solutions and personas, and behavior/prior campaign engagement data
Develop and optimize email drip and nurture programs for continuous engagement throughout the lead lifecycle
Identify and recommend the best channels, ad formats, bidding and targeting strategies to reach the right audience, achieve campaign goals, and maximize budget
Optimize or craft compelling copy and imagery for collateral, emails, ads, and landing pages
Plan and execute A/B and multi-variate tests to improve conversions, continuous monitoring, and optimization of campaigns
Analyze and report on outcomes against overall KPIs and campaign-specific goals, translate data into actionable insights
Utilize conversion tracking, UTMs and creative problem-solving to connect campaign activity between systems
Successfully handle contact imports and other tactical steps needed to ensure leads are properly tagged, attributed, and reported on
Be a “power” user of software that are used to drive marketing programs (e.g., Marketo, Salesforce)
Stay abreast of industry trends, best practices, and technologies; identify strategic opportunities and pilot new tools
Skills & Experience
Minimum 2 years’ experience in B2B digital marketing campaigns, operations, or similar role
Bachelor's degree or equivalent professional experience
Advanced knowledge of Marketo and Salesforce; Marketo certification is a plus
Strong understanding of marketing automation fundamentals, including effective email design and engagement best practices, A/B and multivariate testing, complex segmentation, database management, and lead nurturing
Strong understanding of digital advertising fundamentals, including knowledge of ad types, advertising metrics, targeting strategies, UX and conversion optimization techniques, UTMs, and conversion tracking
Proven success managing email and/or paid digital media campaigns from planning to execution, testing/optimization, and analysis
Excellent project management and organizational skills; demonstrated ability to manage multiple projects simultaneously with a high level of attention to detail
Self-motivated and able to thrive within a global, matrixed marketing team
Agile learner: possesses a problem-solving mindset and ability to adjust course and make swift decisions in response to changing priorities/strategy
A passion for digital marketing; tech-savvy with a keen interest in the MarTech/AdTech landscape
A skilled communicator able to interface with colleagues at all levels from peers to C-suite executives
Advocate for diversity and inclusion
Some knowledge of HTML and email/landing page template building preferred
Ability to manage multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator, and a desire to improve processes
Other
Korn Ferry is an Equal Employment Opportunity/Affirmative Action Employer - Minority/Female/Disability/ Veteran. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.
