Job Description:

Job Description

This position requires a highly experienced writer and message strategist in marketing communications development. The Writer is responsible for developing an intimate understanding of the market, products, and solutions in order to write and edit all messaging and content related to the marketing communications and campaigns for those accounts. The Writer should have the knowledge and experience to be able to research and write full websites, e-mails, and other online media.

Essential Functions

The Writer will work closely with the account management team and Editorial Manager in brief development at the campaign, program, and project level. He or she will also be involved in ongoing research, which will enable the Writer to develop compelling content for professional or consumer audiences.

·         Develop high quality content for interactive media within branding standards

·         Ensure adherence to compliance and regulatory issues

·         Collaborate with team to ensure quality and timeliness of material

·         Support Account Manager in brief writing and data collection

·         Responsible for creation of core message development related to key marketing campaigns (i.e. Theme, Value Proposition, Core Content elements)

·         Involved in concept and idea generation in collaboration with design teams

·         Provide accurate and thorough reference information for written materials per AMA guidelines

·         Research, write, and revise content to be used in communications assets including Web sites, online advertising, e-mails, social media, promotional materials, brochures, and interactive content

·         Produce scripts in concert with in-house editors and proofreaders that meet or exceed client standards

·         Provide guidance, approval, and life-cycle management of content and message across all assets related to key marketing campaigns and communication assets

Required Skills and Experience

The objective of this role is to combine subject matter expertise with marketing and messaging knowledge to develop go-to-market copy that will generate response and interest. Must have recent experience in marketing (preferably in the healthcare or pharmaceutical space), and creative copywriting skills, as well as:

·         Demonstrated experience developing concepts and brainstorming independently or as part of a team

·         Must possess journalistic and interviewing skills

·         Proven ability to write for healthcare professionals and healthcare consumers

·         Digital and pharmaceutical content aptitude required

·         Demonstrated medical writing experience and aptitude

·         Working knowledge of Web/interactive design and graphic tools and processes

·         Must be self-motivated and an analytical problem solver

·         Must have excellent organizational, documentation, and communication skills as well as strong attention to detail

·         The ability to work in a team environment and independently

Minimum Requirements

·         Experience in marketing, message development, lead-generating content development best practices, and overall mass-marketing and direct-marketing best practices

·         Background in healthcare, pharmaceutical marketing experience and a strong technical understanding of the digital pharmaceutical market

Minimum Education and Experience

·         5+ years copywriting experience

·         BA/BS in English, Journalism, Communications, or related area, required

LI-TK#1

#CB

#ind123

L

Technical Skills

SNo	Primary Skill	Proficiency Level *	Rqrd./Dsrd.
1	Creative Design-Websites&Apps	PL1	Required

 

* Proficiency Legends

Proficiency Level	Generic Reference
PL1	The associate has basic awareness and comprehension of the skill and is in the process of acquiring this skill through various channels.
PL2	The associate possesses working knowledge of the skill, and can actively and independently apply this skill in engagements and projects.
PL3	The associate has comprehensive, in-depth and specialized knowledge of the skill. She / he has extensively demonstrated successful application of the skill in engagements or projects.
PL4	The associate can function as a subject matter expert for this skill. The associate is capable of analyzing, evaluating and synthesizing solutions using the skill.

Apply Now