Responsible for creating and implementing various marketing programs and campaigns. Some campaigns are Corporate Marketing Level campaigns and others are in support of Product Marketing efforts at the Business Unit level. The Corporate Marketing Manager will work closely with the entire team to develop content strategy, social strategy and paid media strategy. Reports directly to the Sr. Corporate Marketing Manager.
This role is ideal for someone who is self-motivated, enthusiastic and has a driven work ethic. This role also requires effective communication skills for dealing with multiple business areas and still meet deadlines.
Primary Accountabilities:
Leadership (20%)
Works with Sr Corporate Marketing Manager, the Sr. Marketing Strategist | Content & Branding and Content Marketing Manager to develop content strategies aligned with short-term and long-term marketing goals: awareness and lead gen goals
Ensures the Inmar Branding and messaging is upheld across all communications
Build marketing programs to support specific marketing objectives across different channels and segments in support of the Corporate strategic marketing plan
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention (specific metrics will be provided with yearly goals)
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes
Willingness to work on the full range of projects… From the “down and dirty” to the highly complex and directional
Stay up to date with relevant industry marketing trends (subscribe to various groups, google alerts, build a network, browse YouTube, listen to and recommend podcasts, research what competitors are doing, and follow thought leaders)
Strategic (40%)
Develop Corporate Level campaigns and support Product Marketing Campaigns
Work with cross-functional teams to develop ideas for relevant campaigns based on product and events
Implement corporate level campaigns
Supports Product Marketing initiatives
Drive strategy for new and cutting edge marketing ideas
Measure the impact of Marketing Campaigns
Project Management (25%)
Manage project timelines for Press and Product Marketing efforts
Manage the B2B content calendar
Maintain all event, trade show, and conference calendars on Product Marketing Google Site and Inmar website
Develop and implement a social media strategy and calendar for distributing content across platforms, including Facebook, Instagram, YouTube, Pinterest, etc., and build audience engagement as well as leverage the platforms to drive qualified audience acquisition strategy
Coordinate experiments to improve B2B social media best practices and work with those who are managing our corporate social media accounts
Manage and implement webinars, white papers and events
Assist with the creation and development of whitepapers
Manage lead gen opportunities based on marketing opportunities
Influence (20%)
Work closely with multidisciplinary teams as needed
Initiate ideation and brainstorming around product & campaign initiatives including branding and contextual placement in the corporate language
Collaborate with Copywriting & other Corporate Marketing Teams in ideation & production
Bachelor Degree in Business, Marketing, Communication or a related field.
3-5 years related work experience
Knowledge of Marketo or Inbound Marketing Platform, Google Suite, Google Analytics, WordPress and SEO
Expert in Microsoft Office Suite
Work experience and/or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position.
An understanding of design, copy and web best practices/guidelines
Excellent communication skills
A strong understanding of brand development and multichannel marketing concepts
Writing skills and understanding of best practices for lead generation
Proven work experience as a Marketing manager
Hands on experience with Google Suite
Basic technical knowledge of HTML, web publishing , SEO, and web traffic metrics
Social media skills
Excellent writing skills in English Attention to detail
Good organizational and time-management skills
BS degree in Journalism, Marketing or relevant field
Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
Self-Awareness: Possesses an honest understanding of own values, desires, thought patterns, motivations, goals and ambitions, emotional responses, strengths and weaknesses, and effect on others.
Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person's concerns or issues, and making connections while wielding power and authority in an effective and fair manner.
Key Performance Indicators:
KPI 1: Organizational Vision – Support in promotion Inmar’s vision and messaging as a data-driven company through marketing efforts
KPI 2: Internal Process Quality - Create and support new processes that increase the organization’s efficiencies and quality of work
KPI 3: Content Management – Increase and expand Inmar contributed content and thought leadership to assist in lead generation and sales revenue support
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Occasionally required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
Occasion required to view items at an extremely close range and must be able to adjust and readjust focus.
Occasionally: Job requires this activity up to 33% of the time
Frequently: Job requires this activity between 33% - 66% of the time
Regularly: Job requires this activity more than 66% of the time
Safety:
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
