Position Summary

The Marketing Research Analyst is responsible to perform marketing research and analysis of existing and potential markets for Neptune’s products and services.

Objectives:

• Collect and analyze data through research studies and other data collection approaches to evaluate consumer trends and make recommendations for product success in a given market.


• Monitor and report on Water Meter and AMR/AMI endpoints market share. Drill down on customer type, regional, and other segmentation analysis.  Identify anomalies and prepare summaries. 


• Support analysis of Proposals Win/Loss results and surveys.


• Evaluate customer demographics, competition, distribution channels, and promotions to enhance marketing strategies, and recommend marketing improvements that increase customer buying potential.


• Evaluate the effectiveness and profitability of programs and promotions and suggest methods to strengthen customer retention.


• Manage & report on customer satisfaction metrics such as Net Promoter Score.


• May examine statistical data to forecast future trends, project market potential, in support of business plans and development of marketing strategies.                                                              

Requirements

Education:                          Bachelor of Science degree in Mathematics, Engineering, Computer Science, Applied Science or Business 

Experience:                        4+ years of related experience. 

Skills:                                  Experience with market research, data analysis, reporting, and presentation required.  Pragmatic Marketing Certification is a plus. Conducts work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment. Analytical mind and strong quantitative and problem-solving skills. Positive attitude and high energy, creativity, and strong learning ability. Excellent interpersonal and communication skills (both verbal and written).   

Location:                             Tallassee, AL. or Duluth, GA.