Job Description:

Senior Brand Manager- Corporate Brands

Job Description

The Senior Brand Manager – Corporate Brands will create the strategy and lead the marketing plan and execution of the FC Private label business through direct leadership of the P&L, Portfolio, and Packaging Strategy while influencing cross-functional partners in a matrix organization to include R&E, Product Supply, Marketing Capabilities, and Sales.

Essential Accountabilities:

• Effectively manage P&L and drive delivery of business objectives for the business including net sales, operating profit, gross margin, and market share.




• Lead development of Corporate Brand initiatives for Family Care.  Responsible to partner with Customer Development for corporate brand activation activities and retail partner relationship development.  Point person accountable to set trade rates, demand forecast and annual targets in collaboration with Customer Development using the AOP and S&OP process.




• Innovation. Partner with Customer Development and Brand to deliver robust innovation pipeline to improve relationships and Family Care financials.  Provide clear direction to broader brand team to ensure corporate brand initiatives are consistent with ABP; drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.




• Deliver excellence in execution by managing innovation, pricing and promotional plan tied to ABP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.




• Identify and lead process improvements at the sector, portfolio and corporate brand levels.




• Lead DPSM and pricing strategy for PL brands with Customer Development.




• Lead 18 month view of consumption and shipment forecasting for Corporate Brands; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required.




• Own and drive strategic linkage across business objectives, strategies and business plans (ABP, BOP, SBP) for Corporate Brands.




• Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E, MRA (includes Ideal Consumer Experience model).




• Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.




• Deliver projects on-time by leading diverse cross functional team through the stage gate process and ensure appropriate consumer learning plan is executed and learning acted upon to improve concept and product execution prior to launch; Network with stakeholders throughout the organization (R&D, Manufacturing, Sales etc.) to both manage the work and ensure effective buy-in.




• Lead and/or support additional Family Care strategic initiatives, projects, or capability building based on needs of the business

Working Conditions:

• Travel up to 10% of the work time. Travel may also include business travels via aircrafts and motor vehicles to various locations.




• Role is based at the K-C location in Neenah, WI

Basic Qualifications:

• 10-12 yrs. experience in marketing, sales and/or finance with strong understanding of brand foundational tools, brand positioning, and strategy development.




• Bachelor’s Degree in business or related experience




• Ability to lead in a highly matrixed organization, driving collaboration across businesses and functions while influencing without authority




• Demonstrated capability in leading and inspiring diverse teams and individuals to work together to accomplish goals




• Ability to translate complex business problems into a simple, cohesive strategy using analytical skills




• Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external).




• Concept & Brief writing of both product innovation and renovation and commercial news.

Preferred Qualifications:

• Masters/MBA degree in Business related field




• Experience with P&L management; development and execution of PL Brand Strategy; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply with strong understanding of financial systems and business plan development.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-WI-Neenah

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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