Job TitleSenior Marketing Manager

Job Description
I. Job Summary | Major goals and objectives.
The Senior Marketing Manager executes and implements subscription marketing campaigns across multiple brands. This position analyzes financial performance for each campaign, evaluates marketing tests, monitors costs and develops recommendations for program improvement. In addition, the Senior Marketing Manager administers special projects and programs as assigned.

II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
60
- Execute marketing programs, including but not limited to strategic planning, creative development, audience targeting, material ordering, lettershop interaction, fulfillment and analysis for identified brands.
- Monitor BMCS and CCAR programs for assigned titles.
30
- Prepare and analyze strategic reporting for retention campaigns, including creative and expire and effort tracking, monthly financials and ongoing overall program analysis by brand.
- Identify trends and make recommendations for improvements to identified brands.
- Responsible for following process guidelines, meeting due dates and efficient time management.

10
- Other marketing related duties as assigned

III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
BA/BS Business, Marketing; or equivalent training or experience
Experience:
Minimum 3 years in marketing role in web-based or interactive environment
Specific Knowledge, Skills and Abilities:
Knowledge of direct marketing, promotion or production technologies.
Analytical aptitude and ability to make logical decisions.
Ability to coordinate large amounts of complex details.
Must possess strong interpersonal and communication skills.
Good computer skills.
Good financial and statistical skills.

IV. Core Values

Collaboration
Customer Focus
Results Orientation

Direction & Alignment
Planning & Organizing
Talent Development
Results Orientation

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

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