Job Description:

COMPANY SUMMARY

Join our team! First American's National Commercial Services division provides single-point service for simple to multi-property/multi-state national commercial real estate transactions. As a global leader in providing title insurance, settlement services and risk solutions for real estate transactions, First American (NYSE: FAF) is an ideal place to build your career. We have been entrusted with helping our customers achieve and protect their dream of homeownership since 1889. We believe that our people are the key to the company s continued success, and we invest in diverse talents and backgrounds and empower our teams to achieve more than they could anywhere else. First American has created an award-winning culture and has been named to the Fortune 100 Best Companies to Work For list for the fifth consecutive year and to more than 50 regional Best Places to Work lists. For more information, please visit www.careers.firstam.com

JOB SUMMARY

As a Product Marketing Manager, you are the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be responsible for defining, promoting and communicating the strategic marketing roadmap for current and future products. Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products. The Product Marketing Manager will work collaboratively with product management, sales, internal stakeholders and customers to understand customer needs, buyer personas and emerging marketing opportunities to articulate competitive advantages and create internal and external messaging to increase market awareness to increase product adoption and revenue.

ESSENTIAL FUNCTIONS

*

MARKET INTELLIGENCE BE THE EXPERT ON OUR BUYERS, WHO ARE THEY, HOW THEY BUY AND THEIR KEY BUYING CRITERIA.

* Understand the competitive landscape be an expert on our competition and how they are positioned.

* Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

* Understand and document our buyer s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

* Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

* Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

* Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

* Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

* Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

* Gather, analyze and summarize campaign results and make recommendations for future campaign strategies based on results.

KNOWLEDGE AND SKILLS/TECHNOLOGY USED

* Strong analytical, written and verbal communication skills

* Experience in working in cross-functional highly matrixed environments

* Strong knowledge of MS Office applications (PowerPoint, Excel, Visio, etc.)

* Strong interpersonal skills with keen ability to explain complex concepts across an organization and to large audiences

* Sound decision making, creativity, and problem-solving skills

* Collaboratively engages with product management to create, identify, and implement solutions to further effectiveness of the business

* Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

* Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

TYPICAL EDUCATION

* Bachelor s degree

* MBA is a plus

TYPICAL RANGE OF EXPERIENCE

* 3-5 years of experience in product marketing, product positioning, content creation, competitive analysis, product planning and strategy

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer. For more information about our Company and our dedication to putting People First, check out firstam.com/careers..

Apply Now