Job Description:

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.

ClickSafety’s online learning management, compliance and documentation solutions help organizations execute their training objectives and build world-class safety cultures. Since 1999, ClickSafety’s training solutions have been deployed to over 10,000 organizations worldwide, including leading construction, general industry and engineering firms.

Position Summary:

This position is responsible for ClickSafety’s B2B Marketing strategy.

Responsibilities:

• Ownership of technical lead qualification/flow on marketing platforms via Microsoft Dynamics/HubSpot


• Drive B2B marketing/sales campaigns, aligning with strategic goals and market needs


• Build and drive content marketing strategy and initiatives that deliver sales and customer retention


• Own and track B2B ROI for all initiatives, focusing on areas of opportunity, leverage data insights, driving automation and accountability, reporting on performance in converting leads to opportunities and customers


• Develop/maintain knowledge of ClickSafety products and competitive landscape to create collateral, content and marketing efforts that produces improved customer conversion


• Champion of events and conferences via coordination with an event agency; including pre/post marketing, event calendar, ROI, event logistics, invoicing, improvement opportunities, sponsorships, giveaways and onsite presence when needed


• Proactive collaboration with B2C Marketing, SMEs, Product and Sales teams to drive overall profitability and engagement

 

Education & Experience:

• Bachelor’s degree in marketing or related field


• Five+ years of experience in B2B marketing.

 

Skills & Abilities:

• Understand complex corporate wide marketing and sales systems, their interdependencies and how alignment is necessary to create the desired business impact


• Deep technical expertise in marketing platforms, as well as well-rounded knowledge of digital marketing programs


• Proven experience with HubSpot and Microsoft Dynamics, with Google Analytics experience being a plus


• Ability to think strategically and exercise insightful judgement, anticipating downstream impacts from decisions


• Ability to align with Sales and Products teams, creating innovative marketing and content campaigns to drive B2B growth and engagement


• Experience with most recent B2B marketing best practices, including the digital landscape and attributing marketing efforts to ROI


• Understanding of Content Management Systems (Magento preferred)


• Excellent follow-through and a passion for high-quality work output, as well as time management and organization skills

 

Other Requirements (Travel, Shifts, Physical Demands, etc.):

• Travel to trade shows or conferences is included, 10-25%


• Ability to check on social channels outside of business hours if needed

 

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

 

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