Posted in General Business 30+ days ago.
Type: Full-Time
Location: Cambridge, Massachusetts
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At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at takedajobs.com.
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.
Objectives:
The purpose of this position, which is Director level, is to lead, plan and execute all in-line marketing efforts (by channel and for each selected customer group) consistent with the brand plan and ambition for the indication
Responsible for coordinating across the cross-functional brand team to ensure aligned objectives and tactics as input to the annual brand plan
Work closely with sales, analytics - market research, medical affairs, finance, and patient advocacy to develop and execute the brand plan
Accountabilities:
Develops brand related marketing tactical plans and budget for existing indication
Ensures strong execution of all promotional initiatives/programs to support the brand’s critical success factors (CSFs)
Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration
Oversees execution of all related in-line tactics for the brand
Leads and manages a brand team focused on brand plan tactical execution
Assesses competitive market dynamics and prepares scenario plans for key competitive events.
Gains alignment with sales management, legal, regulatory, medical affairs, patient value and access, and analytics/market research to ensure appropriate understanding and implementation of the brand strategy
Partners with other brand lead and patient marketing lead within the Myeloma Franchise Team
Develops and manages professional key opinion leader (KOL) relationships and contacts with healthcare professionals (HCPs) in academic and community setting
Works closely with all sales force counterparts and gains insights for sales force needs
Provides strategic direction to the analytics – market research team for any needs of the brand; assists in developing both qualitative and quantitative research studies
Manages timelines and budgets in accordance with brand plan
Responsible for directing and monitoring all third party contractors and vendors
Required
Demonstrates enthusiasm, can-do attitude, strong initiative, and high sense of urgency
Ability to lead without authority and energize/mobilize an organization
Creativity and competitive spirit
Bachelor's degree
10+ years of relevant experience in oncology and/or specialty pharmaceutical/biotechnology and/or life sciences marketing, new product planning/commercial development, brand strategy development and execution
Oncology or specialty pharmaceutical/biotechnology marketing experience
Expertise in developing and executing compelling, succinct, and relevant and consistent promotional messaging for the brand and appropriate for the target audience
Coordinate across the cross-functional brand team in compliant manner to ensure integrity of brand messaging
Experience in supporting and developing long range brand plans, budgets and forecasts
Experience managing congress and conference related marketing activities
Digital Marketing Experience, managing web/media activities; demonstrated ability deploying innovative print and digital media
Experience in working closely with all sales force counterparts and gaining insights for sales force needs
Experience tracking and managing budgets with finance counterparts
Strong interpersonal & presentation skills
Demonstrated ability to successfully manage/interface with all levels of the organization
Preferred
MBA
Multiple Myeloma experience, strong understanding of marketspace and dynamics
Experience addressing length of exclusivity (Biosimilars or generics entry)
Experience applying innovative marketing and market research approaches (neuroscience marketing, heuristics, etc.)
Strong analytical skills, ability to digest data into compelling insights and resulting actions
Understands US reimbursement environment including governmental programs -Medicare Part B and Part D
Pharmaceutical sales experience
Travel Requirements:
Learn more at takedajobs.com.
No Phone Calls or Recruiters Please.
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Full time
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