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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at takedajobs.com.

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.

Objectives:

• The purpose of this position, which is Director level, is to lead, plan and execute all in-line marketing efforts (by channel and for each selected customer group) consistent with the brand plan and ambition for the indication




• Responsible for coordinating across the cross-functional brand team to ensure aligned objectives and tactics as input to the annual brand plan 




• Work closely with sales, analytics - market research, medical affairs, finance, and patient advocacy to develop and execute the brand plan

Accountabilities:

• Develops brand related marketing tactical plans and budget for existing indication




• Ensures strong execution of all promotional initiatives/programs to support the brand’s critical success factors (CSFs)




• Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration




• Oversees execution of all related in-line tactics for the brand




• Leads and manages a brand team focused on brand plan tactical execution




• Assesses competitive market dynamics and prepares scenario plans for key competitive events.




• Gains alignment with sales management, legal, regulatory, medical affairs, patient value and access, and analytics/market research to ensure appropriate understanding and implementation of the brand strategy




• Partners with other brand lead and patient marketing lead within the Myeloma Franchise Team




• Develops and manages professional key opinion leader (KOL) relationships and contacts with healthcare professionals (HCPs) in academic and community setting




• Works closely with all sales force counterparts and gains insights for sales force needs




• Provides strategic direction to the analytics – market research team for any needs of the brand; assists in developing both qualitative and quantitative research studies




• Manages timelines and budgets in accordance with brand plan




• Responsible for directing and monitoring all third party contractors and vendors

Required

• Demonstrates enthusiasm, can-do attitude, strong initiative, and high sense of urgency




• Ability to lead without authority and energize/mobilize an organization




• Creativity and competitive spirit




• Bachelor's degree




• 10+ years of relevant experience in oncology and/or specialty pharmaceutical/biotechnology and/or life sciences marketing, new product planning/commercial development, brand strategy development and execution




• Oncology or specialty pharmaceutical/biotechnology marketing experience




• Expertise in developing and executing compelling, succinct, and relevant and consistent promotional messaging for the brand and appropriate for the target audience




• Coordinate across the cross-functional brand team in compliant manner to ensure integrity of brand messaging




• Experience in supporting and developing long range brand plans, budgets and forecasts




• Experience managing congress and conference related marketing activities




• Digital Marketing Experience, managing web/media activities; demonstrated ability deploying innovative print and digital media




• Experience in working closely with all sales force counterparts and gaining insights for sales force needs




• Experience tracking and managing budgets with finance counterparts




• Strong interpersonal & presentation skills




• Demonstrated ability to successfully manage/interface with all levels of the organization

Preferred

• MBA




• Multiple Myeloma experience, strong understanding of marketspace and dynamics




• Experience addressing length of exclusivity (Biosimilars or generics entry)




• Experience applying innovative marketing and market research approaches (neuroscience marketing, heuristics, etc.)




• Strong analytical skills, ability to digest data into compelling insights and resulting actions




• Understands US reimbursement environment including governmental programs -Medicare Part B and Part D




• Pharmaceutical sales experience

Travel Requirements:

• 20-25%

Learn more at takedajobs.com.

No Phone Calls or Recruiters Please.

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Full time