Job Description:

Demand Generation Campaign Manager

Job Description

The Demand Generation Campaign Manager will be responsible for developing and implementing account-based marketing (ABM) and demand generation marketing campaigns for KCP globally. They will create and execute marketing programs to expand KCP’s brand reach, engage prospect accounts, and drive sales pipeline and revenue. This individual will work to understand customer needs and motivations and ensure activities and campaigns add value to every stage of the buyer journey. The ideal candidate has successfully managed multiple marketing campaigns involving a variety of tactics, channels, and analytics. 

This person will be part of an agile, digitally savvy team, and will partner with sales and regional demand generation marketing counterparts to co-create demand generation best practices and processes for scale. Collectively, this team will drive revenue growth, customer retention, and pipeline acceleration via compelling digital content and campaigns and engaging digital tools to establish and strengthen online customer relationships. 

This role requires an energetic individual with excellent communication and collaboration skills and an ability to manage projects across numerous regions and functions. This person will need to be a creative and strategic thinker with multi-channel demand generation experience and a focus on data-driven marketing to be an excellent fit for this role.

Responsibilities:

• Engage with cross-functional business teams throughout campaign strategy development, planning, execution, and optimization in line with the organizations overall business strategy.




• Document campaign strategy briefs, communication goals, sales/revenue goals, personas, content requirements, campaign plan and marketing tactics needed to launch and operationalize successful campaigns.




• Develop “agency” style creative messaging/campaign approaches for internal (and possibly external) customers and/or key stakeholders for consideration and sign-off.




• Manage the development and deployment of omni-channel campaign content and digital media planning including landing pages, SEM, display and programmatic advertising, personalization, email, social, and paid media.




• Understand, map and implement digital programs aligned to the relationship across buyer’s journey/persona mapping/content creation.




• Design and execute lead nurture and influencing strategies that reengages previous leads, known customers and helps to accelerate opportunities.




• Regularly measure and report on campaign performance and results against internal goals and external benchmarks and be able to explain campaign performance to non-experts.




• Monitor digital analytics against KPIs, evaluating and optimizing for strong performance and ensuring a proactive feedback loop on campaign learnings to influence future strategies and create valuable actionable recommendations.




• Support continual digital strategy growth through external benchmarking & communication of new trends and applications.




• End to end management of digital campaigns, including campaign set up, QA, ongoing analysis, and optimizations with a clear understanding of campaign goals, objectives and KPI’s.

Qualifications:

• Bachelor’s Degree – Discipline open.




• 7 to 10+ years of demand generation, marketing campaign management or revenue marketing experience where multiple channels to market were utilized (B2B or agency environment preferred).




• 7+ years of experience in Digital Marketing, Agency, and/or Communications.




• Direct experience with Salesforce.com, Pardot or similar systems.




• Proven experience with a variety of marketing channels and tactics (lead generation, content, digital, social, event coordination).




• Marketing automation experience preferred.




• Strong demonstratable creative experience required.




• Able to build, motivate, manage, and develop strong teams (both direct and indirect). Demonstrates contagious positive energy to influence, inspire and drive results.




• Able to champion ideas and influence and motivate key stakeholders by infecting them with a shared sense of purpose and passion. Strong listener and communicator who is able to connect easily with others.




• Strong verbal and written communication skills.




• Demonstrated aptitude for technology.




• Demonstrated analytic skills.




• English language proficiency required.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will be decided in K-C’s sole discretion.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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