The Principal Strategic Marketing Specialist is a highly visible role on the Medtronic Diabetes Marketing team, responsible to help d evelop a cohesive vision across the organization that tells the broader product solution story to the market. The goal is to explain not only what each product offers, but also the combined value proposition of the entire suite of products and services. To deliver a compelling story to the market about the solution's overall value proposition.
Success in this role will be in the ability to develop strategy that is validated through a deep understanding of Voice of Customer and the Customer Journey, translated to insights that reimagines the diabetes solutions of the future. The solution needs to be rationalized against individual products, given fixed resources; to distinguish and prioritize between the strength of individual products against the backdrop of the system; to s et and track broad business goals for the portfolio as a whole by shifting focus toward product solutions and markets that show the most promise. About Medtronic Diabetes Transforming diabetes care together, for greater freedom and better health.
Our strategy is to become a holistic diabetes management company focused on making a real difference in outcomes and cost. We want to transform healthcare toward value-based models by driving both product and business model innovation with the goal of elevating patient experience, improving clinical outcomes and lowering the total cost of care for our customers.
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.
Visit www.medtronicdiabetes.com to see an overview of the products in our Diabetes product portfolio.
A Day in the Life
Establish vision to position Medtronic Diabetes as a market leader - Shift thinking from improving products and features to developing innovations to win the diabetes technology category, in order to shape the future of the diabetes technology category
Product and Services Roadmap - Establish the vision and strategic direction of our diabetes management solutions. Align cross functional stakeholders around a holistic vision for a roadmap that delivers the desired value of our products and services to our customers
Reimagine what diabetes technology means to customers - Innovate on how diabetes technology and neighboring categories can pivot, discover opportunities to lead the next gen solutions by innovating new ways to solve customer pain points
Data-driven Customer Vision - Partner with cross-functional teams to collect and analyze voice of customer data to support an aligned, customer-centric strategy across their journey at the product, program, and solution level
Identify and develop a point of view on the positioning of the product by doing competitive assessments and industry analysis and combining with customer insight to deliver value
Competitive Intelligence - Monitor direct and extended competitive space to inform product line and design to deliver differentiated unique value based on customer needs (market differentiated with high customer value)
Influence product roadmaps to deliver on the solution-level value proposition - Advocate for cross-product vision by defining high standard experience requirements for the products in the portfolio to adhere to
Prioritize the projects that will have the most significant impact on the portfolio based on its contribution to the diabetes technology solution. The focus isn't so much on surfacing specific market needs and voids and figuring out how your individual products can meet those needs, but on the overall solution across products and services.
Strategic Planning - Work cross functionally to develop strategies that guide upstream product development, downstream commercialization, and business development decisions
Build partnerships with key stakeholders and utilize business analytics to spot trends, opportunities and key issues facing the business; work with leadership to assemble action plans and appropriate business models to address those issues
Independently identify and manage special projects. Apply knowledge of and experience in company operations to assist in the development, implementation and administration of project guidelines and procedures. Identify and implement process improvements.
Attend major medical meetings, sales meetings, and meet with customers and field representatives regularly to gather information, identify needs, and assess opportunities to help drive marketing programs.
Anticipate, identify, and resolve high-level problems associated with project execution.
Motivate and influence cross-functional team members in achievement of goals.
Travel approximately 25%
Must Have: Minimum Requirements
Bachelors degree required
Minimum of 7 years of relevant experience in consulting, research and analytics, or advanced degree with a minimum of 5 years.
Nice to Have
Experience in development of standardized business reporting
Ability to seamlessly move between discussions with Engineers, internal stakeholders, and external partners
Egoless ideation, leveraging the collective power of the team to get to the best possible ideas & solutions.
Experience in a high performing marketing or strategic planning environment demanding a sophisticated approach to understanding market trends and impacts, including the ability to translate scenarios for how future markets and landscapes will evolve
Evidence of having successfully developed and/or led programs or product roadmaps to influence management decisions in a meaningful way
Strong interpersonal, written and verbal communication, influential, financial, business analytics, project management, and presentation skills
Collaborative approach, experience working in a highly matrixed environment to improve the acquisition and leveraging of market intelligence
Strategic agility and structured thinking, intellectual curiosity
Experience working in the medical device and healthcare industry
Proven ability to build and/or participate in cross-functional teams across an organization, including scoping, leading projects, and driving collaborative decision-making with cross-operating unit teams
Strong negotiation and influence management skills
Self-starter comfortable taking initiative
Flexibility to adapt to evolving business and team needs
In-depth understanding of current and future diabetes therapies
Strategic and tactical marketing skills
Strong team orientation
Ability to work in an ambiguous environment
Must be a hands-on subject matter expert, focused on results and execution
Global marketing experience
Demonstrated ability to plan, organize, monitor, and execute marketing projects
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers.
Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
