JOB SUMMARY

Under direct supervision, develop, implement and manage marketing plans, promotions, trade shows and other marketing/sales strategies for various market segments.

MAJOR RESPONSIBILITIES

• Under the direction of senior marketing management, develop and implement promo-planning tactics against milestones established, work with the product divisions, sales and creative team to achieve a successful promo.
  
  


• Work with product divisions to develop solutions and supporting marketing plans to address identified needs.
  
  


• Understand and analyze the competitive marketplace and assist with developing strategies to compete for increased sales and profitability.
  
  


• Act as the liaison between product divisions and creative development team to ensure development of effective selling tools as well as prioritization of needs across divisions.
  
  


• Assist with strategic relationships with key customers and trade associations such as NAHCA, AHCA, NCAL, Leading Age and Advancing Excellence.
  
  


• Implement trade show tactics to achieve goals and objectives - recommend and select featured products and provide support for marketing managers and sales to execute plans through to lead management.
  
  


• Survey reps on select topics such as best practices, promo, marketing collateral.
  
  

• Bachelor's degree.
  
  

• Previous experience working in a marketing environment.
  
  

Knowledge / Skills / Abilities

• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  
  


• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  
  


• Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns).
  
  


• Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font).
  
  


• Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
  
  


• Willing to travel up to 25% of the time for business purposes (within state and out of state).
  
  

PREFERRED JOB REQUIREMENTS

• Master's degree.
  
  


• Previous marketing experience (ex. marketing plans, promotions, trade shows and other marketing/sales strategies).
  
  


• Previous experience working with data mining programs (i.e. Sales Menu, Business Objects, etc.).