Posted in Writing/Editing 30+ days ago.
Type: Full-Time
Location: New York, New York
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Edelman is looking for a Jr.
Copywriter to help us make things that the internet will love. Our growing
creative team are the masterminds behind some of the world’s most talked about work.
From writing a new ice cream truck jingle, to fighting for intersectional
environmental justice, each piece of work that we put into the world is
designed to capture the attention of the American media landscape, and
hopefully leave it a little better than we found it. It’s not enough to be
culturally relevant—our briefs demand that we change culture around us. Now we
need a Jr. CW with a finely tuned cultural radar to help unlock more of those
weird, wild ideas.
We know what you’re saying, “But
isn’t Edelman a PR company?” Sure, public relations was and is part of who we
are, but in recent years we’ve grown our surrounding departments and evolved
into a next generation kind of agency. Now we sit at the intersection of public
relations and advertising, with every piece of work getting amplified by the
full force of the Edelman global PR machine behind it. If you’re looking to
create ideas that end up in the pages of the NY Times, ADWEEK and, yes, in the
award shows, we do that on a regular basis. And for what it’s worth, we’re usually
WAY more humble.
RESPONSIBILITIES
This Jr. Copywriter needs to be a
creative problem solver for our clients and carry a strong set of skills to
make the articulation of the idea resonate, from the original presentation to
the final tweet. We’re a scrappy team,
so we expect this CW not just to provide multiple copy directions, but also to do
significant research, and to generate your own ideas. From decks to scripts to
social copy, we want someone who can articulate and carry an idea forward from
the conceptual phase all the way to execution. You will be joining a team of
diverse creative personalities who are masters of their craft, tapping not only
their professional experiences, but also their passion for art and life with
every assignment. We will encourage you to do the same and use every tool in
your creative arsenal, not just your computer, to create meaningful work that
you can be proud of. We build, we draw, we take pictures, we geek out on tech,
and we get our hands dirty to bring our ideas to life.
Understand and own the client's brand voice
QUALIFICATIONS
·
At least 2 years of experience in marketing,
advertising or social media, with significant emphasis on new and interactive
·
Killer writing skills, research skills, and a sharp
cultural radar
·
Self-launched side projects or hilarious personal
tweets are a plus
·
Literate in the language of the internet and social.
Should be comfortable executing everything from an organic TikTok campaign to a
stunt that plays out on the front page of Reddit.
·
Demonstrated ability to concept across a variety of
mediums: social, digital, print, TV, audio, experiential and whatever comes
next.
·
Ability to think strategically, conceptualize
creatively and see the concept through to polished design and build
·
Social fluency and a solid understanding of how to
drive conversation and engagement across social channels
·
Strong communication design sensibilities and an
understanding of how composition, information hierarchy, color theory and
typography work together to drive home a message
·
Proven creativity in the interactive space with successful
follow through from concept to build
·
Excellent interpersonal and communication skills
·
Ability to prioritize and manage work, adhering to
critical project timelines in a fast-paced environmentn accredited college or university is preferred.
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