Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
Our 8,600 colleagues serve clients in more than 50 countries. We offer five core solutions:
Organizational Strategy
Assessment and Succession
Talent Acquisition
Leadership Development
Rewards and Benefits
The Role
Korn Ferry is seeking a leader for Marketing Operations. This is a highly cross functional role requiring both strategic and tactical execution, strong program management, and the ability to drive strong and focused marketing practices while developing the Korn Ferry marketing technology strategy. This role monitors overall marketing performance, benchmarking against best in class. A successful candidate will have developed processes for high growth marketing organizations with exceptional problem-solving skills and an ability to work closely with marketing, sales, finance, and technical stakeholders. You are a growth driver, someone who not only supports the needs of the team, but a person who thrives on identifying and chasing opportunities to accelerate the business.
Key Accountabilities
Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact
Ensure no lead left behind: in collaboration with sales operations, manage and optimize lead management including lead scoring, routing, and efficient handovers to sales
Monitor and report on the effective flow of data through our systems, programs, and processes
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
Monitor and maintain data quality within the marketing database
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Strategic alignment and integration of acquisitions in marketing technology alignment
Create, analyze, and optimize marketing processes on an ongoing basis by working closely with the marketing leadership team and maintaining the Korn Ferry marketing operational playbook
Skills & Experience
6+ years’ experience in marketing, operations, analytics, business operations, or other quantitative roles
Bachelor’s degree or equivalent professional experience
Experience managing marketing operations process including lead management, database management, segmentation, and field mapping
Strong understanding of marketing technology landscape, measurement, and attribution approaches
Agility and speed in decision making with comfort taking an iterative approach
Knowledge of XAAS industry issues, trends, and business models essential
Strong project management skills and ability to prioritize by working closely with the marketing and sales teams for best roadmap
Demonstrated cross-functional communication and relationship-building skills
Advocate for diversity and inclusion
Collaborative with sales operations and marketers to define and implement projects and campaigns
Strong analytical skills; enjoys working with data
Proficiency in marketing automation systems (Marketo, SFDC, and Domo) and integrating those systems with other technologies
Ability to manage multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator, and a desire to improve processes
Other
Korn Ferry is an Equal Employment Opportunity/Affirmative Action Employer - Minority/Female/Disability/ Veteran. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.
