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Web Content Lead at Great Wolf Resorts

Posted in Other 30+ days ago.

Type: Full Time
Location: Chicago, Illinois





Job Description:

Summary: The Web Content Lead is a part of our Digital Customer Experience Team that owns the UI, UX and content on our digital platforms. In this role, the Web Content Lead is responsible for digital content for all consumer facing domains operated by Great Wolf Resorts, including greatwolf.com. With the continuous growth of our company in North America and international markets, it s an exciting time to join the team as we continue to scale and expand our scope, as well as create a delightful user experience for our customers. Great Wolf has 18 lodges in operation today throughout the US and Canada and has served over 10 million Guests since inception.

Responsibilities:

* Manage content updates and approval workflows of content updates across all digital content, including Website and Mobile App.

* Lead a team of content contractors both off shore and on site.

* Work directly with UX/UI Design team to create new web pages or add to existing web pages by leveraging CMS components.

* Route copy and design to appropriate personnel for approval or adjustment.

* Work closely with Product Management and Software Development to ensure properly functioning content and optimal user experience.

* Ensure consistent content across all channels by working directly with Business Stakeholders such as Marketing and Branding.

* Work directly with digital marketing, lodges, operations, and product management to ensure the efficiency and accuracy of the content management process.

* Identify areas of opportunity within the CMS and workflows; coordinate advancement with Product Manager and Software Development

* Interface with digital marketing agency to manage content improvements to drive SEO and assist Product Management and Marketing team with SEO related projects.

* Establish and manage a calendar of events that will drive content changes and identify necessary content, including video, site images, 360s and copy.

* Provide assistance to our marketing department with our blog strategy.

* Testing and Analytics:

* Work directly with quality assurance during test cycles, as well as bug entry and management.

* Ensure content is current on beta/test sites.

* Participate in prototype design and wire framing with UX/UI Design team

Required Qualifications:

* Bachelor s degree in Business, Marketing, or related field preferred

* 3-5 years professional experience

* Strong technical understanding of content management systems (we use AEM) and the operations of a commercial Website

* Strong process design skills

* Critical business analysis skills ability to hone in on real business impact and sorting through anecdotal reasoning, comfortable working with analysts and quantitative analysis

Preferred Qualifications:

* Excellent written and verbal communication skills.

* Skilled in prioritization, organization, and time management in a fast-paced environment with conflicting priorities.

* High attention to details

* Passionate about Digital Story Telling

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)


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