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Senior Specialist, Lead Management at Epson America Inc

Posted in Other 15 days ago.

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Type: Full Time
Location: Los Alamitos, California





Job Description:

Long Description

Principal Accountabilities
In addition to the following Epson's policies and procedures, principle accountabilities include, but are not limited to:

Lead Management

- Analyzes best practices, trends, and emerging technologies to monitor and improve Epson's capabilities in the area of lead management

- Provide recommendations and implements solutions regarding lead qualification, lead distribution, lead follow up and overall lead process flow

- Manages vendor relationships and serves as the secondary expert user of the marketing automation overlay to Salesforce

- Assists in developing lead scoring criteria to validate lead's quality and lead routing and assignment within Salesforce

- Creates lead nurture campaigns that will create greater velocity from existing customers through the sales pipeline

- Develops customer contact strategies and execute on these campaigns

- Develop attribution and tracking methodologies that measure the ROI of new and existing marketing activities (social, content syndication, trade shows, etc)

Lead Generation

- Develops innovative approaches to lead generation

- Drives completeness and accuracy of the contact list in Salesforce

- Identifies and executes processes, actions, and campaigns to increase interaction between clients and Epson

- Analyzes marketing and sales actions uncover the highest quality leads

- Leads the evaluation and procurement of commercial lead sources and coordinates the use of such sources in the lead management process

Trade Shows

- Leads capture systems for appropriate tradeshows

- Formats lead file at show completion, and the reports of lead capture analytics

- Collaborates with Salesforce.com team to get lead information distributed to Sales in timely manner Attends a portion of shows each year to ensure the lead capture process is supported

Analytics and Reporting

- Manages the reporting on the 'lead to close' process, and conducts rigorous measurement of sales and marketing programs at both a macro and micro level

- Analyzes campaign outcomes in detail, draw insights and make data-based adjustments

- Produces regular reports and monthly dashboards and analysis to demonstrate campaign progress on revenue, pipeline, awareness and market perception through reports on leads, conversion, ROI, opportunities and revenue potential


Skills

- Proficiency in Salesforce.com

- Experience working with tele-qualification vendors such as Televerde

- Experience working with intelligent virtual assistants such as Conversica

- Knowledge in lead routing and marketing attribution tools such as LeanData

- Knowledge of marketing automation tools such as Pardot welcomed

External Job Description

Responsible for supporting the Lead Management team in the execution of sophisticated lead generation, management, and handoff processes built upon Salesforce.com and a marketing automation platform which results in a steady flow of well qualified leads.

Collaborates with/Key Customers include Sales, including the Inside Sales Group, Sales Operations, Salesforce.com, and Product management teams.
Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local law..


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