Digital Sales & Marketing Manager at Enlivant

Posted in Information Technology 3 days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Chicago, Illinois





Job Description:

Enlivant is seeking a Digital Sales & Marketing Manager


at our Enlivant Support Center in Chicago, IL


 


About Us:


We believe taking care of America’s aging population is not only a moral obligation but a true honor and privilege.  With over 230 communities, we are striving to be the nation’s most trusted senior living provider. Our staff treats residents like family and serves them with the utmost integrity and compassion. 


We are a certified “Great Place to Work” and we believe in not only making an impact in our industry but also with our employees. Our Benefits Plan is designed to recognize the diverse needs of our workforce with competitive medical, dental, vision packages, and a 401k with a company match. We also offer a generous unlimited paid time off program.


We provide personalized training, both face-to-face and online, to ensure employees are prepared for their roles, in compliance with state regulations, and are up-to-date on industry best practices and resources. Through our Learning Management System (LMS), all Enlivant employees have access to state-required regulatory courses, Memory Care courses from industry leader Teepa Snow, professional development and soft skills courses, and Continuing Education courses.


We invite you to start a rewarding career and make a difference in the lives of seniors today.



Position Summary:


You will be responsible for the management of all digital platforms, including developing strategies to increase Enlivant’s visibility, revenue, traffic, and monitoring performance to measure success. This role will also cover both sales and marketing departments including providing analytical support, reporting, and insights to help grow Enlivant’s digital representation and performance.


Responsibilities:



  • Lead and manage updates, design, and UX on all digital channels.

  • Identify, develop, and grow Enlivant’s digital discoverability and presence including Amazon.com and other channels

  • Provide social media support and listening tools & insights.

  • Conduct report analysis of Enlivant.com website, social traffic, sentiment, and establish ROI & KPI’s

  • Offer digital support cross-functionally within Enlivant to all departments

  • Assist with digital campaign management, marketing database, e-mail strategy & capabilities to fuel perpetual lead generation.

  • Drive SEO, SEM, PCP, Social PCP, and innovative digital marketing solutions that deliver growth, engagement, and loyalty.

  • Identify the latest trends and technologies to fuel and support growth for Sales at all levels of the organization.

  • Oversee and support all other digital projects and virtualization opportunities.

  • Support the SVP of S&M for sales analytics and special strategic projects


Qualifications:


Required Qualifications



  • A minimum of 5 years of experience in digital sales and marketing/website content management

  • Bachelor’s degree required

  • A minimum of 5 years of using digital marketing tactics including email, website development, user experience enhancement, database maintenance, etc.

  • Proven track record of analytical skills and project management skills. Strong written and verbal communication

  • Must have the ability to work independently and manage multiple projects simultaneously in a high-paced environment.

  • Ability to proactively problem-solve – an eye for turning challenges into opportunities

  • Ability to manage direct reports and a team

  • Experience in managing digital marketing vendors preferred


Enlivant provides equal employment opportunities for qualified individuals and does not discriminate in employment on the basis of race, color, national origin, age, disability, or other prohibited bases.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.





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