CIT is a leading national bank focused on empowering businesses and personal savers with the financial agility to navigate their goals. CIT Group Inc. (NYSE: CIT) is a financial holding company with over a century of experience and operates a principal bank subsidiary, CIT Bank, N.A. (Member FDIC, Equal Housing Lender). The company's commercial banking segment includes commercial financing, community association banking, middle market banking, equipment and vendor financing, factoring, railcar financing, treasury and payments services, and capital markets and asset management. CIT's consumer banking segment includes a national direct bank and regional branch network. Discover more at cit.com/about .
We're looking for an experienced, creative and analytical Paid Social Expert to join our team. The successful candidate will lead CIT Group's overall strategy and execution of our organic and paid social media efforts. They will champion the plans, activities and analysis for the company's social media presence across channels in support of the company's brand, business and digital efforts. They will help to manage systems, technology, process, content planning, and audience. This position will work closely with internal stakeholders to insure requirements and strategic direction are met and collaborate with external influencers on key initiatives.
The ideal candidate is a detail-oriented contributor with a passion for data-driven decision-making and experience in paid social media, data analysis, and optimization, as well as excellent communicator and collaborator. They also have an understanding of how digital channels fit into the overall media mix and business strategy. This position presents a great opportunity to further scale a top performing marketing channel into a best-in-class program at a growing company.
Principal Duties & Responsibilities:
• Write copy and develop enterprise-wide social media content strategy and planning calendar to support brand, reputation and business initiatives. • Develop social media strategy to support customer and client efforts. • Manage monitoring of channels and cultivating timely and appropriate responses. • Work with team to uphold social media policies and procedures. • Cultivate a strategic audience in respective channels that supports strategy and engagement efforts.
• 3-5+ years in a marketing role • Knowledge of social media landscape and ways to drive business and reputation strategies through these channels • Exposure to and understanding of many different Social media platforms and services ; Facebook, Twitter, Instagram, YouTube, LinkedIn, Yelp and others as they come into focus • Strong copywriting skills and ability to write for the various channels • Proficiency with monitoring and analytics tools, as well as ability to create executive level presentations on strategy, measurement and outcomes. • Ability to develop social media programs that will drive traffic and business KPI's across our digital platforms. • Ability to monitor social media activity and engagement after hours as needed. • Ability to work across teams and company; highly collaborative team player • Ability to accept feedback from multiple parties to devise appropriate strategies and tactics • Must be able to understand technical details and explain to non-technical business colleagues and managers • Ability to document requirements, facilitate testing processes, coordinate work effort across the enterprise • Bachelor degree required, graduate degree a plus