This job listing has expired and the position may no longer be open for hire.

Digital Marketing Senior Analyst at Salesforce.com

Posted in Other 30+ days ago.

This job brought to you by America's Job Exchange

Type: Full Time
Location: San Francisco, California





Job Description:

JOB CATEGORY

Marketing

JOB DETAILS

MULESOFT IS LOOKING TO EXPAND OUR DIGITAL MARKETING TEAM WITH AN ENTREPRENEURIAL TEAM MEMBER WHO IS DRIVEN, ENERGETIC, AND RESOURCEFUL. THIS ROLE SITS ON THE DIGITAL DEMAND GENERATION TEAM, A GROUP OF INSPIRING, HIGH-PERFORMING INDIVIDUALS THAT ARE FOCUSED ON DRIVING DEMAND FOR OUR FAST-GROWING BUSINESS. THE CANDIDATE WILL COLLABORATE WITH CROSS-DEPARTMENTAL TEAMS IN EXECUTING PROGRAM LAUNCHES, ONBOARDING, PROMOTIONAL ACTIVITIES, AND SUPPORT THE DAY-TO-DAY NEEDS OF MULESOFT S MULTI-CHANNEL MARKETING EFFORTS. THE DIGITAL MARKETING SENIOR ANALYST WILL SUPPORT OUR GLOBAL BUSINESS AND PLAY AN INTEGRAL ROLE IN DRIVING CUSTOMER ACQUISITION, ENGAGEMENT, AND REVENUE GROWTH.

RESPONSIBILITIES

*

MANAGED PAID SOCIAL MEDIA CAMPAIGNS (LINKEDIN, TWITTER, AND FACEBOOK).
*

WORK COLLABORATIVELY ACROSS THE DIGITAL MARKETING TEAM TO PROVIDE ANALYSIS THAT WILL SUPPORT THEIR ONGOING EFFORTS AND KEY INITIATIVES
*

ASSIST WITH THE ANALYSIS OF THEIR ONGOING EMAIL CAMPAIGN MANAGEMENT, DIGITAL ADVERTISING AND WEBSITE CONVERSION RATE OPTIMIZATION INCLUDING REPORT CREATION, LANDING PAGE CREATION AND OPTIMIZATION, HEAVY DATA ANALYSIS, AND A/B TESTING
*

DESIGN, DEVELOP, AND LAUNCH NEW REPORTS AND DASHBOARDS ACCORDING TO BUSINESS REQUIREMENTS
*

DRAW OUT KEY BUSINESS INSIGHTS AND PROVIDE ACTIONABLE RECOMMENDATIONS
*

SUPPORT AD-HOC MARKETING INSIGHTS REQUESTS FOR STAKEHOLDERS THROUGHOUT MARKETING
*

STRONG SENSE OF URGENCY AND COMMITMENT, SEEKS TO DRIVE EFFICIENCY THROUGH PROCESS IMPROVEMENT AND FOCUS ON CORE DELIVERABLES

GOALS FOR YOUR FIRST 3 MONTHS:

30 DAYS:

*

DEVELOP A COMPLETE UNDERSTANDING OF THE GLOBAL ORGANIZATION, MEETING WITH FREQUENT COLLABORATORS ACROSS MARKETING
*

GET CERTIFIED IN OUR DIGITAL MARKETING PLAYBOOK
*

BUILD A FOUNDATIONAL UNDERSTANDING OF DIGITAL MARKETING PROGRAMS AND TECHNOLOGIES:

*

GOOGLE ADS, BING, LINKEDIN, TWITTER,
*

MARKETO (EMAILS, FORMS, SEGMENTATION, REAL-TIME PERSONALIZATION)
*

VIDYARD (VIDEOS)
*

DRUPAL
*

SALESFORCE (CAMPAIGNS/ FREQUENT REPORTS)

90 DAYS:

*

DEVELOP A COMPLETE UNDERSTANDING OF OUR ONGOING CAMPAIGNS
*

START BUILDING OPTIMIZATION PLANS AND TEST CASES ACROSS CHANNELS
*

BUILD DASHBOARDS TO MONITOR KPIS AND OPTIMIZE PERFORMANCE

QUALIFICATIONS

*

BACHELOR'S DEGREE IN A BUSINESS, FINANCE OR TECHNICAL DISCIPLINE
*

3-5 YEARS OF DATA MARKETING ANALYSIS EXPERIENCE WITH DIGITAL MARKETING
*

ASSERTIVE, INTELLECTUALLY CURIOUS AND CONTINUOUSLY DRIVING TOWARDS EXCELLENCE
*

EXPERIENCE WITH SALESFORCE CRM AND MARKETING AUTOMATION SOFTWARE
*

ANALYTICS SOFTWARE EXPERIENCE WITH GOOGLE ANALYTICS, OPTIMIZELY, TABLEAU
*

PROFICIENT IN EXCEL OR GOOGLE SHEETS
*

AN UNDERSTANDING OF DIGITAL MARKETING KPIS CONVERSIONS OF LEADS FUNNELS; SUCH AS MQL, SQL, AND SAL

ACCESSIBILITY - If you require accessibility assistance applying for open positions please contact the Salesforce.com Recruiting Department.

POSTING STATEMENT

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.


Sponsors