At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.
The Field Marketing Account Executive has 1-3 years experience and works closely with the Field Marketing Account Supervisors and other Account Executives. The Field Marketing Account Executive coordinates, oversees and executes assigned projects while providing business and operational support to the Cooperative Marketing team. In this role, you will gain direct experience working with cross-functional teams to understand and address business, creative and project needs while developing key skills in client-engagement, field marketing, problem solving, and communications.
Acts as main liaison to assigned field markets. As liaison, you will:
Oversee coordination, creative development, and execution of market-specific projects
Act as day-to-day contact with in-market clients -Onboard, analyze and assist with client procedures as it relates to local marketing & advertising planning, development, and execution
Conduct local market competitive analysis, developing benchmarks and ROI goals -Manage market office environment updates
Provide in-market/local support for client initiatives such as events, sponsorship activation and target demographic programs.
Efforts to include:
Identify and support execution of programs
Develop and integrate promotional materials
Event coordination and execution Community outreach support
Contributes to developing, updating and implementing team's tactical deliverables
Tracks revisions to assigned jobs/projects and ensures information is documented and communicated to team/partnership members
Maintains/updates weekly status report(s) Assists in entry-level financial activities, such as tracking of team travel and out-of pocket budgets
Bachelor's degree or equivalent (marketing, business, communications)
Interest in field and experiential marketing
Strong understanding of the advertising industry and consumer trends
Solid communication and organizational skills
Attention to detail, willingness to ask questions, ability to follow up and knowledge of overall account logistics
Manages up and knows when to escalate client and/or internal concerns
Ability to manage multiple projects and clients simultaneously
Passion to understand client's business
Actively contributes to team and department culture Curiosity, initiative, enthusiasm to learn and ability to follow direction
VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer .
Need Assistance? If you require reasonable accommodation or assistance for any part of the application or hiring process, please submit your request either by fax to 816-817-0976 or by email to email@example.com .