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Senior Marketing Operations Manager at BIOTRONIK, Inc.

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Lake Oswego, Oregon





Job Description:

Senior Marketing Operations Manager

As one of the world´s leading manufacturers of cardio- and endovascular medical devices, BIOTRONIK is headquartered in Berlin, Germany, and represented in over 100 countries by its global workforce. The work of our committed, highly specialized, exceptionally skilled employees results in crucial advancements in the world of cardiology and changes the lives of patients every day.

BIOTRONIK is looking to add a Senior Marketing Operations Manager to our Marketing team.  The Senior Marketing Operations Manager oversees the day-to-day management of the marketing technology stack, customer database, and sales enablement/marketing operations tools.

This role is chartered to operationalize the Marketing team’s vision by setting a foundation of structure, process and strategy that empowers our marketing team to achieve high-level results. The successful candidate will drive the vision and execution of the marketing operations landscape, designing the evolution of our MarTech stack, processes and cross-functional alignment.

Working within our marketing automation platform, this role is responsible for providing program support for the portfolio marketing team by executing best-in-class digital marketing campaigns and experiences. This is a data driven role that heavily influences the marketing programs and the type of data the team considers in making strategic business decisions.  

 

Your Responsibilities


  • Aligns marketing technology with strategic business goals by identifying technology platforms to integrate into marketing technology stack; serves as the liaison between IT and Marketing

  • Owns our marketing automation platform, set-up and sync to CRM as well as managing the day-to-day operations

  • Develops templates for landing pages and emails that are compliant across all major browser and email clients

  • Drives/builds the nurture demand generation function of the Marketing team

  • Oversees the marketing database and segmentation strategy and implements processes to ensure quality data

  • Responsible for administration of enterprise work management platform i.e. Workfront

  • Oversees video production responsibilities from start to finish, planning, shooting, post-production, and distribution

  • Manages the implementation of systems, tools and reporting structures for product lines and new marketing channels

  • Acts as a thought partner in developing engagement strategies and technology investments

  • Documents and communicates/distributes best practices for lead management across the company

  • Communicates to and educates executive leadership with regard to new and planned activities, including global and regional programs

Your Profile


  • Bachelor’s or master’s degree with a concentration in marketing, promotions, advertising sales, or business administration preferred

  • 5 – 7 years of experience working in a Marketing Operations/Automation role

  • Experience working in marketing automation platforms such as Marketo, Pardot, Hubspot, etc. (Marketo Certification is a plus)

  • Experience working with marketing databases and customer relationship management platforms (Salesforce experience is a plus)

  • Expert level knowledge in web technologies e.g. HTML, CSS and Javascript

  • Proficient in modern frontend and backend libraries/frameworks e.g. React, Vue, Node.js, Ruby on Rails

  • Working knowledge of database and API integration between software

  • Approaches projects with automation and scalability in mind

  • Strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership

  • Master’s degree or medical device/healthcare experience strongly preferred

Travel


  • Occasional travel may be required; up to 10%

Are you interested? Please apply online through our application management system! We are looking forward to welcoming you.

Location: Lake Oswego | Working hours: Full-time  | Type of contract: Undefined 

Apply now under: www.biotronik.com/careers

Job ID: 30642  | Contact: Amanda Willott  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.

 





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