Pitching issues and events to reporters with strong knowledge of animal issues and how they can be placed in the media for maximum impact;
Developing targeted media lists with strong knowledge of relevant reporters, media outlets and opportunities to position animal protection issues;
Editing and routing press releases, advisories, letters to the editor, pitching stories and other collateral material to the news media;
Responding to inquiries from news media. Supplying reporters with background material and scheduling interviews with organization spokespeople;
Distributing press releases utilizing media database and distribution software to media outlets;
Developing relationships with relevant reporters, including speaking with them on the phone, having in-person meetings and using online tools such as Twitter to develop a rapport.
High school diploma or equivalent required. Bachelor’s degree in public relations or journalism, or equivalent work experience preferred.
At least one year of experience in a public relations environment required.
The ability to build/foster relationships by reinforcing trust and respect, and demonstrating high standards of tact, diplomacy and discretion.
Excellent communication (written and oral) skills with the ability to translate information into a meaningful, understandable context and message, regardless of the format (e.g., documents, public speaking situations, presentations, etc.)
Excellent organizational, planning, and time management skills with demonstrated flexibility and the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time sensitive deadlines and deliverables.
Willing and able to travel as needed.
Strong interest in animal protection issues and concerns highly desired.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, and disability, marital or parental status or protected veteran status. EOE