Posted in Other 30+ days ago.
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Location: Syracuse, New York
National Grid is Hiring a Senior Writer in our Syracuse, NY location.
Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.
To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.
The Copywriter will work with internal Creative Marketing team to create compelling customer facing collateral. The writer will establish tone, messaging, and storylines to drive product growth initiatives and enhance overall customer experience.
Responsible for a variety of writing projects include quarterly customer newsletter, customer emails, prints ads and a wide variety of collateral.
Works directly with Creative Services on writing, editing and final production of projects
Active Member of the creative round table. Participate and contribute to new ideas and offers valuable feedback
Stays on top of trends in advertising and branding to bring fresh content ideas to the team
Proofread and copy edit print and digital copy, including PowerPoints, websites, banner ads, emails, and meeting materials.
Ensure that all materials adhere to brand style and tone
Ability to thrive under pressure in a fast-paced environment
Research primary data sources and select relevant information to develop breakthrough customer communications.
Develop and maintain effective relationships with key stakeholders and business partners relevant to own area of expertise to share best practice and understand and challenge business decisions.
Conduct the necessary analysis and interpretation of data to support business decisions that will promote growth opportunities while mitigating risks.
Understand customer segmentation data and unique regional issues to develop successful customer communications.
National Grid is an equal opportunity employer that values a broad diversity of talent, knowledge, experience and expertise. We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve. National Grid is proud to be an affirmative action employer. We encourage minorities, women, individuals with disabilities and protected veterans to join the National Grid team.