The Senior Partner Marketing Manager is responsible for the successful development and execution of a marketing plan to grow our market share with one of our biggest technology Partners/Vendors in the mid-market and Enterprise segments. The successful candidate will do this by working closely with multiple stakeholders at Softchoice and our Partner/Vendor. This position will report into the Director of Demand Generation.
Own the Marketing strategy for their category and, together with the Campaign Marketing team, design a Marketing plan and campaigns, by partnering with Category leaders, Sales and Vendor counterparts
Deeply understand the Category business strategy and the Partner/Vendor's business goals with Softchoice and be able to translate that into the strategic direction and inputs needed to for campaigns such as buyer persona, value proposition, campaign goals, market opportunity and demand type
Support the design and the execution of demand generation and nurture campaigns, collaborating with internal cross functional resources through marketing and other internal and external groups
Act as the primary marketing lead for Softchoice during quarterly business reviews with the Partner/Vendor and vendor conferences, building strong relationships with senior vendor marketing representatives.
Prepare and present an in-depth quarterly analysis of all marketing and sales enablement activities from prior quarter. Measure and report on ROI from marketing activities as needed for the vendor or category lead
Understand the vendor's programs intimately and how to leverage these programs to fund various Softchoice initiatives
Minimum 7 years of business-to-business marketing experience within the technology industry.
Minimum 3 years of B2B product marketing experience, with deep knowledge of all facets of product marketing including product launch, messaging, buyers persona, buyer journey, sales enablement , and the B2B demand generation waterfall (MQLs, SALs, SQLs)
A strong understanding of the marketing relationship between Vendors and Channel partners
Excellent communication, organization, project management and stakeholder management skills
Experience with B2B Cloud and/or Network Security technology is considered a major asset
Pragmatic marketing experience is considered an asset
Experience with events and trade show planning is considered an asset
Bachelor's Degree in Business, Marketing or equivalent
How Do We Hire Great People?
We believe in matching the right people for the right role. Once you've applied for a position, our team of Talent Advisors will review your resume and application against all open roles at Softchoice. We also keep in mind any future or upcoming roles you may be a fit for. As part of our selection, onboarding and development process, we utilize tools to help us better match candidates with our roles.
Applying for a role at Softchoice is not complete until you have completed both the formal online application and the PredictiveIndextool (PI). Completing the PI tool will take no more than 10 minutes of your time.
If we see a match with your skills and our open roles, we will reach out to you to schedule time to talk so that we can learn more about you and you can learn about us. Only those candidates selected for further consideration will be contacted directly. However, we will retain your application on file and would be pleased to contact you if further opportunities arise.
Need more convincing this is the right next step in your career? Here are the reasons why folks love working here!
Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 14 consecutive years
Softchoice certified as a Great Place to Work in the United States
Meaningful work that drives professional development
Ability to enter and grow within the technology industry
Being part of a winning, high performance team
Every employee gets two paid volunteer days per year
We serve large and mid-sized clients from a variety of industries
We've raised over $2 Million through our staff-run charity Softchoice Cares
1 in 5 employees have invested in an ownership position in Softchoice
About Softchoice Softchoice is one of the largest IT solutions and Managed Services providers in North America! We are an influential, growth-oriented organization determined to enable our people, our clients, our partners and the communities we serve to realize their potential. Our unique culture fosters a friendly, open-minded workplace where employees are encouraged to bring their whole selves to work. As a member of a dynamic, high-performing team, each Softchoice employee is hungry to learn, valued for their contribution, and approaches each day excited to make an impact.
We would like to thank you personally for applying to Softchoice.
Please note that we will review your application and only those candidates selected for further consideration will be contacted directly. However, we will retain your application on file and would be pleased to contact you if further opportunities arise. Again, thank you for your interest in a career at Softchoice!
*Note: Completion of a satisfactory criminal record check, education verification and reference checks are required prior to employment.
Accommodation *Softchoice is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please let us know in your application or reach out to email@example.com and we will work with you to meet your accessibility needs.