Posted in Professional Services 10 days ago.
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Location: Medford, Massachusetts
Tufts University is an AA/EO employer and actively seeks candidates from diverse backgrounds. Please see the Tufts University non-discrimination statement.
Senior Content Creator/Editor - 19001419
The purpose of the senior content creator/editor position is to compellingly tell the story of Tufts University—the work of our faculty, the ideas of our students, the impact of our alumni, the opportunities represented by our enrollment programs—by creating content across the full range of available media and for distribution across all available channels.
The Senior Content Creator/Editor will :
Produce high-quality content in line with University Communications and Marketing (UCM) content strategy—which is digital-first, platform-independent, nimble, and forward-looking.
Continuously pitches ideas for coverage, and produces content from initial assignment/concepting, through editing and production, to final edits—and within the full range of available media, including text (short- and long-form), photo, video, and audio.
Apply exceptional organizational skills in working according to the production calendars developed for all channels including Tufts Now, the Tufts.edu website (and subsites within), Tufts Magazine, and the school/division publications.
Actively maintains subject-matter expertise and connections to stakeholders outside UCM, as needed, and may be responsible for the editorial direction, design, production, approval, and distribution of digital and print publications.
Actively embraces new tools, training opportunities, and processes required to produce the high-quality content that the university requires—both in text-based and multimedia formats.
Review key content KPIs to identify areas of opportunity among the findings. Uses available analytics and trends (social and search) to inform idea pitching and content framing.
Work closely with colleagues throughout UCM to ensure that content supports the goals of the marketing and media relations teams. Embraces the importance of collaboration and engagement with the digital-first model, including the need for SEO, writing for social and email, content marketing, etc.
Participate in a staffing rotation for the system for off-hours monitoring of the news for issues where the university has relevant expertise to be brought to bear—either through the creation of new content or the repackaging/ repromotion of existing content.