Senior Content Creator/Editor at Tufts University

Posted in Professional Services 10 days ago.

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Location: Medford, Massachusetts

Job Description:

Tufts University

Tufts University is an AA/EO employer and actively seeks candidates from diverse backgrounds. Please see the Tufts University non-discrimination statement.

Job Description

Senior Content Creator/Editor - 19001419

The purpose of the senior content creator/editor position is to compellingly tell the story of Tufts University—the work of our faculty, the ideas of our students, the impact of our alumni, the opportunities represented by our enrollment programs—by creating content across the full range of available media and for distribution across all available channels.

The Senior Content Creator/Editor will :

Produce high-quality content in line with University Communications and Marketing (UCM) content strategy—which is digital-first, platform-independent, nimble, and forward-looking.

Continuously pitches ideas for coverage, and produces content from initial assignment/concepting, through editing and production, to final edits—and within the full range of available media, including text (short- and long-form), photo, video, and audio.

Apply exceptional organizational skills in working according to the production calendars developed for all channels including Tufts Now, the website (and subsites within), Tufts Magazine, and the school/division publications.

Actively maintains subject-matter expertise and connections to stakeholders outside UCM, as needed, and may be responsible for the editorial direction, design, production, approval, and distribution of digital and print publications.

Actively embraces new tools, training opportunities, and processes required to produce the high-quality content that the university requires—both in text-based and multimedia formats.

Review key content KPIs to identify areas of opportunity among the findings. Uses available analytics and trends (social and search) to inform idea pitching and content framing.

Work closely with colleagues throughout UCM to ensure that content supports the goals of the marketing and media relations teams. Embraces the importance of collaboration and engagement with the digital-first model, including the need for SEO, writing for social and email, content marketing, etc.

Participate in a staffing rotation for the system for off-hours monitoring of the news for issues where the university has relevant expertise to be brought to bear—either through the creation of new content or the repackaging/ repromotion of existing content.
Basic Requirements:

  • Bachelor’s degree required

  • 5-7 years producing content in a deadline-oriented environment, with a high-volume portfolio of superb work, including content development across multiple channels and media

  • Sharp writing, editing, and time-management skills and keen attention to detail; demonstration of impeccable ability to manage multiple projects

  • Sophisticated (and ever-expanding) understanding of content optimization for social, mobile, SEO, email, multimedia, etc.

  • Desire to continuously increase one’s skill level in digital content production, across emerging channels and media

  • Skilled in establishing fruitful collaborations with colleagues that enrich the professional experience and greatly improve the end product

An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.

Primary Location: United States-Massachusetts-Medford/Somerville
Job: Communications and Marketing
Organization: Univ Rel - Comms & Marketing
Employee Status: Regular
Schedule: Full-time
Job Posting: May 16, 2019, 11:32:01 AM