The Senior Manager Brand planning, Strategy & Brand Operations – FLG serves as a strategic advisor and operational partner to the President, FLG and the senior Brand leadership team. Their focus is on delivering business profit by identifying opportunities to improve planning capabilities, operational effectiveness and alignment within the organization around strategic, financial and operational Brand goals. This position also plays a lead role in driving Brand teams towards coordinated and successful execution against GTM processes,
DUTIES AND RESPONSIBILITIES
GTM Process and Seasonal Planning
Continuously review planning capabilities and processes in the context of industry best practice and support the team in building those capabilities
Identify gaps in data and insights that support the delivery of industry best practice decision making. Escalate and engage senior leadership in the issue. Work with cross functional stakeholders to develop a road map and plan to deliver agreed objectives
Lead the category financial planning process. Work with finance, the regions, demand and supply planning to ensure that the MFP is translated into range plans that optimize the business and connect to the actuals, forecasts and budgets of the relevant halves and seasons
Drive and manage standardization of ways of working within FLG teams
Partner with Omnichannel Operations to coordinate major points of interaction with other functional groups
Partner continuously across functions to improve communication touchpoints throughout the GTM process, drive efficiencies and adherence to the global GTM process
Monitor progress at critical stages of GTM; identify risks and communicate to key stakeholders
Brand Strategy and Operational execution
Lead strategic and operational planning processes across FLG leadership teams, and in partnership with Omnichannel and Enterprise teams, including LRPs, translation of strategic plans into actionable operating plans, key initiative planning, governance of execution etc.
Work with Brand leadership to evaluate and quantify the impact of strategic initiatives. Establish and monitor metrics to assess ROI and value to business.
Support cross-functional teams in executing against key strategic initiatives, taking the lead in project planning and monitoring of milestone achievement.
Act as strategic advisor, providing data-informed business analyses and recommendations to support decision making and iteration of strategic and operating plans
Share best practices and mentor FLG associates to develop a mindset and practice of strategic and operational planning, ROI evaluation, and data-driven decision making
Serve as knowledge base for marketplace learnings, new technologies, industry innovations, and best practices
Data, insight and planning capability
In partnership with Finance and Integrated Planning teams, design and develop meaningful reporting and presentation tools to improve data collection/management and reporting efforts to enhance decision-making, support for strategic initiatives and business development proposals
Consolidate the body of knowledge encompassing research and analytics – generate a consolidated and regular summary and analysis of FLG business trends, including a view across categories, regions, and channels, as well as emerging competitive trends in the marketplace; Present to FLG teams
Continue to improve the contribution of the Brand Planning function by establishing and or building upon existing planning methodologies, templates, reporting tools, etc.
Prepare ad-hoc research and reporting as requested by leadership team, enabling team to stay better connected to shifts in market and business trends
Coordinate measurement of operational targets, including establishing and monitoring critical brand KPIs in partnership with brand leadership, enabling faster response to business performance
Innovation & Best Practices
Develop a culture and practice of continuous improvement; support and contribute to defining an evolving business model and structure
Keep abreast of new and best practices in strategic planning, financial merchandise planning, product operations, reporting and analytics, technology, innovation, and industry-wide standards
Manages the templates used by Brand teams throughout the GTM process, in alignment with Omni Operations.
Instill and reinforce the highest standards for collaboration and teamwork, with the goal of identifying synergies, fostering idea sharing, leveraging consumer insights and establishing common goals for profitable growth and continuous innovation
Attract, develop, motivate, mentor and retain top talent; engage the team in ways that will facilitate the achievement of Company strategic objectives, as well as individual professional development plans
Champion and ensure progressive employee development practices that provide employees with clear roles, clear goals, clear performance feedback and development plans, and visible career paths within Deckers
Train, build, and develop the team, making appropriate organizational structure recommendations based on business needs and individual talents. Supports internal career path development.
EDUCATION & EXPERIENCE
MBA preferred, 4 year degree or equivalent combination of education and experience required
8+ years experience, progressive in responsibilities with diverse experience in 2 or more of the following areas: strategic planning, management consulting, category management, product operations, merchandise financial planning, or related fields, experience in footwear industry
Proven strategic planning and operational execution skill set with the ability to ideate solutions on a conceptual level and drive projects to successful conclusion
Retail industry experience with strong understanding of merchandising and category management, GTM processes, and product creation processes in a global matrix, multi-channel, multi-category environment
3+ years leading a team of 2+ direct reports
Proven experience establishing vision, priorities, and goals, developing strategic and tactical plans, and advising cross-functional teams in accomplishing strategic initiatives
Advanced project management experience, including emerging and agile methodologies
Proven track record in quickly gaining credibility and partnering collaboratively with business leaders and all levels of management. Must have demonstrated success working with senior executives on critical business issues