Director, Product Marketing at Imperva

Posted in Marketing 27 days ago.

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Location: Redwood City, California

Job Description:

Imperva, Inc.


Director Product Marketing - Application Security

Our Company

Imperva is an analyst-recognized, cybersecurity leader-championing the fight to secure data and applications wherever they reside. Once deployed, our solutions proactively identify, evaluate, and eliminate current and emerging threats, so you never have to choose between innovating for your customers and protecting what matters most. Imperva-Protect the pulse of your business.

The Opportunity

We are seeking an experienced and energetic Director, Product Marketing with proven business and technical knowledge to drive product-related go-to-market strategies, programs and deliverables for Imperva's application security offerings. You will be strategic, have an attention to detail and the critical ability to grasp and translate technical capabilities into storytelling that resonates. You will be responsible for defining and implementing product positioning and messaging, collateral development, solution briefs, whitepapers, competitive information. You will bring the required experience and exceptional writing skills to be able to take technical product information and transform it into compelling marketing materials and sales tools for internal and partner use. You will drive impactful product launch execution across the organization. The position reports to the Vice President, Product Marketing.


  • Develop and execute product marketing strategies and plans

  • Evangelize products to prospects, customers, partners and industry analysts

  • Become an expert on the competitive landscape and write/develop appropriate content and create campaigns that effectively position Imperva vs competitors

  • Play a leadership role in communicating Application Security product capabilities, features and benefits via public websites, presentations, data sheets, and other marketing and technical collateral

  • Manage sales enablement - communicate the value proposition of Imperva products to the sales team and develop the sales tools that support the selling process

  • Plan and execute product and launch campaigns for Imperva Application Security solutions

  • Refine and create positioning/messaging for new and existing products

  • Research and develop competitive information and tools


  • BA/BS required, MBA a plus

  • 7-10 years high-tech product-marketing experience; preferably in enterprise security software or cloud security

  • Extensive experience with enterprise-focused marketing and selling initiatives to IT buyers

  • Ability to think strategically and from a customer viewpoint

  • Developed leadership, execution and interpersonal skills

  • Excellent presentation, writing and speaking skills

  • Collaborative - can work with a small team to make big things happen, but also work independently and communicate progress

  • Ability to interact effectively with senior management, internal to the company and with external groups to represent Incapsula

  • Strategic and execution oriented; able to develop the strategy and drive the implementation

  • Highly motivated self-starter

  • Understanding of cyber-security market landscape and technology and proven ability to rapidly become an expert in the space

  • Experience marketing in collaboration with public cloud vendors such as AWS and Azure.

  • Start-up experience and/or comfort with the rigors of a start-up environment

Imperva offers a competitive compensation package that includes base salary, medical, flexible time off and more. It's an exciting time to work in the security space. Check out our products and services at www.imperva.comand career opportunities at

Legal Notice
Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.