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Customer Acquisition Marketing Manager at Backstage

Posted in Art 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Brooklyn, New York

Job Description:

At Backstage, we're focused on providing the best career platform and marketplace to match performing artists (actors, models, dancers, musicians and more) with talent seekers.
We are looking for a technical, strategic and analytical marketing professional to join the team as a Customer Acquisition Manager. The role will report to the Chief Marketing Officer at Backstage and will work closely with design, marketing, and content teams across the business.
You will be tasked with paid campaign execution and conversion optimization, mainly across AdWords, Facebook,  email, and other performance marketing channels. The role will require you to use analytics to measure and optimize the execution of customer growth.
The Gig:

  • Grow qualified paid traffic to Backstage’s web app and drive installs for iOS app.

  • Increase leads and customers via AdWords, Facebook, Bing, and other platforms and ad networks.

  • Optimize campaign performance in the United States, United Kingdom, Europe, Australia, and Canada.

  • Drive down cost for customer acquisition on the Backstage web app and iOS app.

  • Optimize campaigns and test new creative, messaging, and audiences to increase conversion of customers.

  • Implement and maintain analytics dashboards to monitor performance across ad networks.

  • Help leverage behavioral cohorting, on-site and in-app notifications, and off-site retargeting to create effective subscription, activation and engagement campaigns

  • Create and operationalize process for A/B testing campaigns, creatives, audiences, landing pages, and product marketing.

  • Work with design team to develop new creatives, landing pages, and product designs, based on sound insight from prior performance and testing.

About you:

  • You’re passionate about user acquisition and want to take it to the next level.

  • You are a self-starter who loves to own opportunities.

  • You are analytical - excited about testing, data, and metrics.

  • You have demonstrated the ability to innovate, adapt, and learn in previous positions.

  • You are outgoing, enthusiastic, hard-working, and curious.


  • 3+ year(s) of paid acquisition experience executing online customer acquisition advertising campaigns.

  • Strong data analytics capabilities

  • Highly organized, thinks and works fast, can execute complex tasks with minimal oversight.

  • Demonstrated history as a proactive problem solver.

  • Experience using AdWords/Google Ads, Google Analytics, Google Tag Manager.

Added Bonus:

  • Experience with HTML, CSS, SQL, and Javascript.

  • Experience executing app install campaigns.

  • A love for the performing arts.


  • Casual office space in Dumbo Brooklyn

  • Collaborative work environment where you’ll learn about and influence every aspect of the business

  • Summer Fridays, happy hours, and access to other local music events

  • Comprehensive medical, dental, and vision insurance

  • The opportunity to work with talented leaders in their disciplines

  • A company that works with you to learn, grow, and excel in your career

Backstage, LLC, is the leading platform in creative talent placement. We are currently composed of two brands:, for actors; and, for musicians -- with plans to launch additional verticals organically and through acquisition. Nowhere else will you find the same combination of startup energy and entertainment industry creativity atop the solid foundation of an established but small and fast-growing business with decades of success in our industry.
We are a close knit, agile team that is disrupting the creative talent placement industry through technical innovation, product design and a solid business model. At the heart of our success and growth resides a group of hardcore technologists, writers, marketers, and product designers who share a tight bond and believe that collaboration creates a better experience for our users.
We offer benefits including health insurance (vision and dental available), commuter benefits, 401K, unlimited vacation, and tickets/tuition for select conferences/courses. Our DUMBO office is spacious and convenient to 3 subway lines.