We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.
The impact you’ll have
As a Programmatic Supervisor you will be the crucial “hub” of our entertainment platform team, managing programmatic traders while challenging the status quo. Your expertise in Programmatic media will make you a critical part of client and team education to help iCrossing deliver best results for our clients marketing programs.
What you’ll do
You will ensure the health of your accounts, spending budgets in full, while exceeding client KPIs. As the programmatic lead you will be the primary point of contact for both internal and client communication managing expectations based on campaign changes
You will manage the day to day activity of the team, ensuring each team member has clear understanding of their responsibilities and deadlines, providing onboarding, programmatic education and platform training as necessary
You will develop initial audience segmentation and bid strategies and evolve constantly based performance and learnings
You will Own trades in multiple programmatic consoles
You will be the first point of contact for Trader consultation regarding audience and optimization recommendations
You will Analyze verification data to improve the quality of impressions purchased
You will Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes
You will develop tagging, DCO, and personalized messaging strategies based on understanding our clients’ website, assets and customer journey
Who you are
You have at least three (3) years of experience in digital advertising with preferred minimum two years specializing in programmatic
You have a deep understanding of working in programmatic platforms aka hands on keyboard (The Trade Desk, TubeMogul etc )
You have a passion for digital marketing, programmatic advertising and our clients’ business and an even bigger passion for data, analysis and Excel
You have definitely have Programmatic experience across display and mobile and may have experience in additional channels such as audio, OOH, television
You have a real knack for building compelling decks in PowerPoint making data driven recommendations
You have a BA/BS degree, preferably in advertising, marketing, business, economics or similar