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Design Advertising Director, Luxury and Design Collection at Hearst Magazines US

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: New York, New York





Job Description:

Overview

This dedicated management role will support all aspects of the Luxury & Design Collection by providing a brand agnostic lead internally and externally for accounts running across the group.  This decision-making leader will increase the speed of strategy and approvals for single and cross brand proposals, oversee endemic design-specific marketing and sales materials, and problem solve on accounts (ideally the top 50) that run across titles.  

 

Key Responsibilities: 

•       Dive deep into the current state of the home furnishings business.  Develop strategy and consistent market communication plans for each brand and for the Luxury & Design Collection.

•       Work with VP/Publishing Director, marketing and Hearst Digital Media to ensure marketing programs and strategy drive digital advertising revenue objectives for the top 50 group accounts.

•       Oversee 3 or 4 brand buys by serving as a group/corporate representative and business partner to the VP/Publishing Director

•       Support the international design sellers (specifically Italy), identifying challenges and solutions.

•       Visit each outer market once or twice a year for design focused meetings and to gain important market and industry intel.  

•       Identify editorial themes, features, special sections, etc. that can drive business in-book and digitally.

•       Liaise between sellers and marketers on presentations and sales sheets.

•       Develop experiential programming for the design endemic categories such as: Furniture, Fabric & Wall Coverings, Tabletop, Paint, Kitchens & Baths and Building Products.

•       Join the endemic sellers at trade shows and during market days at the design centers nationally. 

•       Liaise between the sellers, Brand Marketing Managers and digital units to help build integrated marketing proposals. 

 

 

Requirements/Skills/Experience:

•       High profile and extremely well-connected in the home and design industry  

•       Experience within the luxury lifestyle and thought-leader categories

•       Superior sales skills, with results-oriented track record and proven ability to meet and exceed sales goals

•       Demonstrated success crafting interactive brand strategies resulting in robust ad sales

•       Proven record translating marketing and promotional objectives into results for advertisers

•       Track record of structuring and managing complex negotiations to successful closure

•       Self-starter who instinctively takes charge

•       Analytical/strategic thinker, creative problem solver, roll-up sleeves resourceful, able to effect innovation and creativity

•       Excellent organizational skills and demonstrated ability to multi-task





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