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Channel Marketing Specialist at Littelfuse, Inc.

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Chicago, Illinois

Job Description:

If you are motivated to succeed and can see yourself in this role, please complete our application. We will follow up with you on the next steps in the interview process.

Our associates are a strategic advantage for us who are making a difference at Littelfuse. Join our team and make a difference every day!



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Develop and execute multi-step, integrated demand generation campaigns through top Channel partners

  • Work closely with Product Management and Marketing Communications to create campaign content that is solution based and focused on customer interest points and/or critical business issues

  • Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance

  • Work with sales to mature customer success stories for publication

  • Work with Channel partners to document success / ROI of marketing efforts



Develop and manage programs and relationships with the Marketing/buying groups (AD, IMARK, AHTD, CSIA, etc.)

  • Initiate relationships with buying group staff and administration. 

  • Track buying group requirements and assure all items are met. 

  • Create marketing programs and promotional materials or reports as needed by the buying groups.

  • Meet deadlines for registrations, reporting and payments as budgeted

  • Support yearly meetings



Coordinate monthly distributor communications (eNewsletter, web conference).  Work with reps and sales to maintain minimum distributor contact list for communications, company website distributor list.



Coordinate sales rep and distributor requests for co-marketing funds, demo equipment, trade show collateral, literature, and promotional material.  Support distributor conversions with materials and activities as needed to assure successful transition to Littelfuse channel.



Coordinate Distributor and Manufacturing Rep advisory councils.