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Digital Strategy Manager at Cox Media

Posted in Other 30+ days ago.

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Type: Full Time
Location: Charlotte, North Carolina

Job Description:

WSOC TV in Charlotte is seeking a Digital Strategy Manager to lead the overall strategy of WSOC-TV s social media efforts, including station page, brand strategy and assisting talent with social media efforts.

- Coaching and holding accountable anchors and reporters on individual social strategies and efforts
- Customizing social media tracking tools for best use by all departments
- Measuring and studying the effectiveness of social media strategy across platforms and reporting data to management team, as required
- Establishing and managing online and social media guidelines, process and procedures, including writing copy, ordering graphics and posting on social networks;
- Establishing and maintaining programming lineup for GSOC
- Managing overall station strategy and execution for O&O OTT efforts, including station App and managing OTT multi-media producer
- Working with news managers and editors, community affairs team and others to aggregate content for OTT distribution
- Work with Creative Services to create promotion plan for OTT
- Managing OTT producer, or guiding efforts of producers/editors assigned to OTT tasks by the news department
- Shift GoCarolinas content into a new community section on
- Manage the community web content producer, who will work both in house and in the field
- Curate community newsletter and help grow subscribers
- Primary POC for digital analytics
- Make sure we re using a daily tracking system for web content
- Establish and report on benchmarks for dayparted digital team goals
- Create and share analytics report with management
- Evaluate and recommend new analytics tools for digital products as needed
- Primary station POC for apps, site and product systems including system performance, stability; beta test new systems and work with team for recommendations needed
- Work with engineering team as needed to improve work flows with systems
- Work with engineering team and CMG as needed to address system outages and errors
- Work with digital team on training and development of team on CMG methods, overall big picture goals and tactical execution as needed
o Includes story layouts, pointing strategies, push alert creation and execution, social strategies and voice, etc
- Coordinate needed coverage and project planning with Creative Service and Sales as needed


* Bachelor s degree, preferably with a concentration in Marketing or Advertising

* Minimum of five years experience in digital advertising

* Minimum of three years strong managerial experience, including staff development and team management

* Ability to nurture and retain client and employee relationships

* Strong knowledge of optimizing campaigns and bid strategy according to clients KPIs

* Use of Google Analytics and other web analytics tools to evaluate the effectiveness of campaigns beyond the initial interaction

* Strong writing, presenting, and communication skills a must

* Exceptional organizational skills, multitasking capabilities, and attention to detail

* Ability to think strategically and make innovative recommendations that drive clients goals

* High levels of integrity, autonomy, and self-motivation

* Strong knowledge of Microsoft Office (Excel, Word, PowerPoint)

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like, Dawg Nation, SEC Country,, Mundo Hispanico, Southern Kitchen and Diehards. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.


PRIMARY LOCATION: US-NC-Charlotte-1901 N Tryon St


JOB LEVEL: Individual Contributor

SHIFT: Day Job


SCHEDULE: Full-time