Posted in General Business 30+ days ago.
This job brought to you by eQuest
Location: Winston Salem, North Carolina
The Corporate Marketing Manager provides a broad range of support to the Marketing team by helping manage communication activities to promote, enhance and protect the organization’s brand reputation. The Manager assists in the ongoing development, coordination and implementation of content marketing efforts, focused but not limited to the blog, website, social media, inbound marketing campaigns, and awards.
Oversee and help manage Corporate Social Media Strategy
Collaborate with Marketing Managers to develop consistent plan for B2B contributed content
Work closely with Senior Manager, Communications, ensuring internal communications stream
Work closely with Director, Corporate Marketing to ensure consistency with processes, operations, and budget
Provide strategy and direction on public relations projects such as contributed content, awards and speaker opportunities
Develop consumer research strategies for press initiatives, work with Inmar Research team for social media inquiries
Build the company reputation through the development of content that supports the Inmar vision/mission and positioning across owned channels and contributed channels
Manage all social media content and posts for all Inmar trade shows, events, and conferences
Determine the most strategic and optimized use of a limited paid marketing budget and manage marketing programs in determined marketing channels
Provide B2B strategic assessment monthly of what is/is not working and make changes, ensuring work is strategic and on-brand
Manage all corporate Client Events and ANA membership and meetings
Assist with the branding transition of any company acquisitions or mergers
Assist with the overall planning and content development of the Annual Inmar Analytics Forum
Project Management (25%)
Manage project timelines for Press and Product Marketing efforts
Manage the B2B content calendar
Maintain all event, trade show, and conference calendars on Product Marketing Google Site and Inmar website
Develop and implement a social media strategy and calendar for distributing content across platforms, including Facebook, Instagram, YouTube, Pinterest, etc., and build audience engagement as well as leverage the platforms to drive qualified audience acquisition strategy
Coordinate experiments to improve B2B social media best practices and work with those who are managing our corporate social media accounts
Use analytics (Google Analytics, Facebook Insights, etc.) to aggressively optimize all of our B2B activities and understand user behavior - infusing it into the organization
Oversee the interpretation of data, developing actionable insights for B2B product enhancements and content development
Develop and maintain a B2B audience growth model, and develop impactful, actionable reporting to inform daily and long-term decision-making
Own the metrics for the corporate team across all areas of marketing
Provide regular updates for leadership: website, lead generation, PR, etc.
Support Product Marketing team, work closely with sales and sales strategists to create effective sales materials i.e. media kits and case studies
Provide direction and content updates for company websites
Bachelor Degree in Business, Marketing, Communication or a related field.
3-5 years related work experience
Knowledge of Marketo or Inbound Marketing Platform, Google Suite, Google Analytics, WordPress and SEO
Expert in Microsoft Office Suite
Work experience and/or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position.
Key Performance Indicators:
KPI 1: Organizational Vision – Support in promotion Inmar’s vision and messaging as a data-driven company through marketing efforts
KPI 2: Internal Process Quality - Create and support new processes that increase the organization’s efficiencies and quality of work
KPI 3: Content Management – Increase and expand Inmar contributed content and thought leadership to assist in lead generation and sales revenue support
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Occasionally required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
Occasionally required to view items at an extremely close range and must be able to adjust and readjust focus.
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.