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Performance Media Marketing at Edvo

Posted in General Business 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Los Angeles, California





Job Description:

Company: Channel Factory is a team of innovators and growth hackers working in the social video ecosystem since 2010. We strive to be the best and to build a sustainable business by figuring out whats next. We've been recognized by INC, Forbes, and TechWeek. We care deeply about Social Video, Brand-Safe Advertising and being the best partner we can for our clients. 

REPORTS TO: Director, Ad Operations & Optimization

THE OPPORTUNITY: Programmatic Ad Operations & Optimization

Skills we look for: 


  • Analytical and results driven 

  • Passion for the details and takes pride in their work 

  • A strong communicator, collaborative, and a quick problem-solver

  • Google AdWords Certification, DoubleClick Certification or experience with a DSP

Responsibilities: 


  • Create and launch video campaigns across multiple platforms including YouTube, Google Video Partners, Facebook, and others.

  • Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations

  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution

  • Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns

  • Act as the point of contact for internal teams and clients

  • Communicate new product updates/features and value to internal teams

  • Team up with other teams to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products

  • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns

  • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends

THE RIGHT CANDIDATE: QUALIFICATIONS/EXPERIENCE/ATTRIBUTES


  • 1+ years of Google Ads, YouTube, SEM, Facebook/PMDs, or Programmatic/TradingDesks buying and execution experience

  • Ideal candidate will have 1+ years of YouTube AdWords experience

  • Bonus points if you are AdWords, YouTube, and/or Facebook certified

  • Passion and knowledge of the online video space including marketplace trends, including 3rd party research partners, DMPs, and studies

  • Keen eye for data and analytics

  • Have an entrepreneurial spirit and drive to test creative buying techniques

  • Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats

  • Knowledge of Excel calculations, pivot tables, and graphs

  • Strong interpersonal communication skills in-person, on the phone, or virtually

  • Proactive in catching issues and creating solutions before they escalate

  • A creative and solution-oriented individual who can also be resourceful

  • A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline

  • Highly organized and detail oriented professional

  • A collaborative individual who can work in a team and independently

  • An open mind to different working approaches

  • Above all, possess the highest levels of professionalism, integrity, and ethics

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.