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Marketing Director - San Diego District at Westfield, LLC

Posted in Sales 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: San Diego, California

Job Description:

As Director, Marketing, your primary objective is to lead the marketing
function for Westfield North County, Westfield Mission Valley, Westfield Plaza
Bonita and Westfield Horton Plaza, to develop short- and long-term marketing plans
that drive sales, traffic and NOI growth. You will oversee the marketing
function in terms of people resourcing, local marketing strategy,
interpretations and execution of national brand programs, budget allocations,
campaign development and measurement, ensuring that talent meets business
needs.

 

This individual will:

·        
Work / partner with SVP Center Marketing and
each center’s General Manager and marketing support staff to achieve individual
center and collective market KPIs and goals

·        
Assist the SVP Center Marketing in the planning,
development and production of national marketing programs

·        
Ability to understand and communicate sales,
retailer revenue, kick-outs and percentage rent

·        
Maintain ongoing communication with General
Managers and other property and asset staff to ensure alignment and manage
expectations

·        
Define, communication and maintain high standard
of customer service

·        
Understand the function and role of digital and
social channels to effectively plan content designed for acquisition and
engagement

 

Job responsibilities are:

 

STRATEGIC & FINANCIAL

·        
Develop overall marketing vision and strategy for
the San Diego region shopping centers and plan to support corporate brand
strategy

·        
Determine priorities and assets in order to
allocate marketing resources to the most important/key issues

·        
Drive generation of superior customer insights
and translate into actionable, relevant plans and programs

·        
Assist in the development and review of each center’s
business plans and marketing budgets to ensure all key items are represented in
line with the center strategies

·        
Manage center marketing budgets

·        
Meet all budget deadlines

·        
Understand the market research needs and lead
on-going requirements in consultation with strategy and market research; use
research, insights and trends and apply to marketing strategies and
communication

·        
Review and interpret local, national and global
competitor activities and behavior for trends and potential ideas/application
to Westfield and future campaigns

 

OPERATIONAL

·        
Review marketing strategy ensuring there is
alignment between the national marketing plan and individual center approach;
identify best practices and share results nationally and within center team

·        
Collaborate with SVP Center Marketing and asset
partners on the development and execution of marketing campaigns that leverage
opportunity for additional revenue

·        
Review post analysis and results for all major
campaigns ensuring measurability and quality, sharing results with key
stakeholders

·        
Support each center’s management team with
operational duties including manager on duty responsibilities

·        
Work with management, operations, facilities and
leasing teams to execute on best practices across all touch points of the
customer journey

·        
Assist in the management of Westfield’s customer
service initiatives as well as other customer service satisfaction measurement
programs

·        
Strive to improve and build upon overall customer
service and amenities

·        
Research best practices seeking new ideas to
incorporate into the menu of Westfield services and amenities

·        
Have a detailed understanding of sales
performance and traffic results for the centers and a comparison to key
benchmarks in the business / industry and the implication to on-going strategy

·        
Develop strong retailer relations by
establishing and maintaining a thorough understanding of the retailer business

·        
Solicit and encourage retailer participation /
support and integration to marketing programs as an effort to promote their
business and add value to the overall center marketing plans

 

CONSUMER MARKETING &
COMMUNICATION

·        
Lead marketing support team to activate the
local implementation of marketing programs based on best practices that deliver
on the Westfield brand standard

·        
Develop and plan content calendar for all
digital and social media channels, working in partnership with the corporate
Digital Marketing team to publish and monitor results

·        
Develop strategic communication plan including
digital and social channels to support local execution of national programs,
local programs and center positioning in the market

·        
Partner with retailers to support openings,
drive sales and promote offers and events

·        
Ensure all communication meets Westfield brand
guidelines, standards and tone

·        
Collaborate with corporate Brand/Media team on
overall local media approach

·        
Collaborate with corporate PR/Communications
team on media relations including local public relations support for marketing
campaigns, regional programs, new store openings and crisis management

·        
Develop and manage community relations,
outreach, partnerships and sponsorships for the center

 

 

 

TEAM

·        
Provide leadership and management of marketing
support staff including performance management, coaching and development for
growth within the company

·        
Provide clear communication with marketing team
on expectations and KPIs

·        
In partnership with each center’s General
Manager and SVP Center Marketing, recruit, train and onboard new staff to the
marketing team as needed

·        
Develop and improve on tools to support training
and development of marketing team

 

KNOWLEDGE & COMPETENCY
REQUIREMENTS

·        
College degree required

·        
7+ years of Marketing and/or related experience

·        
Strong business acumen, strategic orientation,
and general operation experience

·        
Retail or Shopping Center industry knowledge,
experience or expertise preferred

·        
Strength in leadership, strategy, marketing, and
financial management

·        
Familiar with digital and social media platforms
and curating content

·        
Experience in public relations, media relations
and crisis management preferred

·        
Exceptional communication skills, clear, concise
and professional representation is expected

·        
Knowledge of real estate and / or retail
development, leasing and operations

·        
Strong analytical capability, especially in
understanding and applying marketing/retail trends and marketing communication
principles

·        
Must be flexible and able to work event shifts
which may include nights, weekends and holidays

·        
Ability to travel as needed

 

REPORTING STRUCTURE

Direct report to the SVP Center Marketing

Indirect to centers’ General Managers

 

COMPENSATION

Exempt position

Salary based on experience and qualifications

 

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform
each essential duty satisfactorily. The requirements listed below are representative
of the physical skill and/or ability required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential functions.

 

While performing duties of this job, the employee is frequently
required to sit and talk or hear


  • The employee is regularly required to
    stand and walk up to 8 hours a day

  • The employee must be able to communicate
    verbally in person and on the telephone

  • The duties of the job include bending and
    stooping, up to 4 hours a day

  • The employee is regularly required to use
    a computer and must possess the ability to multi-tasking

  • Lifting
    and carrying up to 35 lbs for at least 15 minutes at a time

If you’ve ever wanted to be part of an innovative business, on the cutting edge of developing and evolving the shopping experience for customers, this is your chance!




 


Westfield Corporation is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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