The Dealer Representative is responsible for developing and maintaining strategic partnerships with key dealer accounts. Through relationship management of the dealership owners, their management and sales teams, provide value-adding sales support that will help them grow their business through the promotion and sale of PPG products to end-users.
Job responsibilities include:
Ensure all Dealer accounts are meeting sales and profit goals.
Develop and execute a strategy with existing dealers to identify end-users and make joint calls to promote and sell PPG products and services.
Provide, sell and educate Dealers on tools to promote PPG products - product support, sales promotions, marketing and merchandising materials and advertising opportunities. This would include all PPG product categories including sundries.
Organize/conduct dealer/end-user education and product information seminars.
Use all necessary information (e.g. geomarketing data) on new/existing end-user customers, markets, competition and product/service performance and use to help dealers develop and execute their market strategy.
Through either partnering with dealer sales force or through own initiative, call on architectural firms, general contractors, engineering firms, etc, to get PPG products specified.
Build strong relationships with contractors/customers through taking an active role in local industry trade associations.
Work with Dealer representatives to schedule weekly calls at either dealer and/or end-user locations and ensure prompt follow-up and response to any specific customer needs.
Establish and maintain good working relationships with Dealer store personnel.
Use initiative in handling customer problems, complaints and warranty issues. Resolve problems in a timely manner.
Be responsible for account receivables in territory and ensure compliance with credit policies.
Achieve Price and Margin targets by managing pricing, credits, job quotes and follow up on expiring job quotes.
Carry out responsibilities in an accident-free, ethical manner in accordance with PPG policy.