Posted in Art 30+ days ago.
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Location: Chicago, Illinois
Location(s):United States of America
Job Posting End Date:
Position Overview:Why Join Coca-Cola North America?
Function Specific Activities:
The Senior Manager, Local Connections is responsible for providing critical thinking and thought leadership across priority local connections plans and media buys to ensure strongest national to local coherence across plans. This work is inclusive of extending brand connections plans to the local level across franchise leadership and bottler regions as well as customer connections plan development and execution across key Strategic Partnership Marketing connections plans. He/She will report to the Director of Local Connections.
The role is responsible, in partnership with Connections team, Franchise Leadership and Strategic Partnership Marketing to lead the local extension of plans for maximum business value. Leveraging holistic Connections Plans and national to local investment approach for best in class connection plans across paid, earned, owned, and shared connection points.
This person is able to link business strategy to communications objectives and translate the communication strategy into an optimal localized extension of the plan. This role also leads development, training and sell-in across connections plans and national to local investment approach across Franchise Leadership and key Bottling Partners.
This role will lead the prioritization, negotiations and full leverage of added value creation from the connections plans locally. Inclusive of: Broadcast, Print, Online, Radio, OOH, Mobile, Search, Social, etc. He or She will also be responsible for partnering with the Connections partner agencies across Local Media and Strategic Partnership Marketing connections plans and buying.
The Senior Manager, Local Connections will also be responsible for supporting and assisting in development of a Local Connections team annual business plan (ABP), learning annually to drive future long-range recommendations and stewardship post review for prioritizing biggest opportunities for maximum return across the portfolio of brands and local media needs.
Function Specific Activities:
Education: Bachelor’s Degree
Related Work Experience: 10 - 15 years
Preferred Qualifications: Strategic thinking, strategy and brand development, marketing experience, has worked in areas of communication beyond paid media (e.g. Brand Marketing, Integrated Marketing Communications, Public Relations, etc.), superior media planning and buying acumen.
Solid strategic thinking and ideation
Project management skills
Connections planning and investment across paid and beyond touch-points
Superior Influencing Skills
Adept data and analytics knowledge and application
Strong Financial Acumen
Years of Experience:10+ Years Experience
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.