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Product Marketing Manager at CH01 Lonza Group AG Basel

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: benicia, California





Job Description:

At Lonza, we invest in great people. We encourage our employees to challenge themselves and we offer an environment that fosters creativity and success. Headquartered in Basel, Switzerland, we operate production, R&D, and business sites around the world, including Europe, North America, and Asia. 

Our vision:

We strive to be the leading supplier using science and technology to improve the quality of life.

Our mission:

We work with passion, using advanced technologies, to transform life science into new possibilities for our customers.
 

Do you want to help us as we shape the future of this great organization?

 

Job Description Summary

This role is responsible for the global management of the Sports Nutrition portfolio. Manage a portfolio of different brands and develop appropriate positioning, strategies and annual plans for each brand. This position will work closely with Sales, Marketing Communications/Intelligence, Global Brand Management and Research & Development.


  • The Product Marketing Manager is responsible for managing the Global Sports Nutrition portfolio and will develop and execute brand plans to support annual business plans.  He/she will develop global brand positioning, print/digital marketing campaigns, customer specific programs and manage new product development initiatives.  This position is a key player across a broad cross-function team including Sales, Marketing Communications, Market Intelligence and Product Development.

  • The Product Marketing Manager is responsible for managing the Global Sports Nutrition portfolio and will develop and execute brand plans to support annual business plans.  He/she will develop global brand positioning, print/digital marketing campaigns, customer specific programs and manage new product development initiatives.  This position is a key player across a broad cross-function team including Sales, Marketing Communications, Market Intelligence and Product Development.

  • Develop category strategies and tactics based on customer and consumer market research, trends and competitive analysis to drive category and market share growth.  Partner with cross-functional teams to drive execution.

  • Partner with sales and global teams to translate marketing insights into account specific strategies that create new growth opportunities for Sports Nutrition customers.  Build relationships with customers and present at select customer meetings. 

  • Direct and assist Marketing Communications group in the brand positioning, messaging and production of necessary sales collateral, trade show/conference initiatives and promotional activities for brands within the Sports Nutrition category.

  • Manage the new product development process with Sales and Product Development.  Provide market intelligence, trends, volume and pricing support.    

  • Develop short- and long-term strategies and manage tactics to meet goals in sales, margin, customer acquisition, within the Sports Nutrition category.

  • Manage brand marketing budget.

  • Maintain a working knowledge of global regulations and how it affects sales of brands within the defined category

QUALIFICATIONS


  • Bachelor of Science or Business Administration in related field.

  • Intermediate level of experience in marketing and/or sales departments in CPGs or B2B required. Preferred direct experience with Sports Nutrition industry.

  • Preferred direct experience with nutrition industry. Solid computer skills—Excel, Microsoft Word and PowerPoint.  SAP a plus.

  • Requires excellent interpersonal skills, writing skills, and verbal presentation skills. 

 

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.

 

Lonza.  The place to Go, Stay and Grow.