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Programmatic Trader at iCrossing

Posted in Science 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: San Francisco, California





Job Description:

Do you love data, working with great people and pushing the boundaries? Possess a curiosity for understanding “why,” a strong work ethic and contagious personality? Want to work for one of Ad Age’s 2017 Agencies to Watch and Gartner’s Magic Quadrant Leader? Then we’re looking for you. iCrossing is the marketing agency for a modern world. We unleash potential for our clients while unleashing the potential in you.


 

We’re looking for a Programmatic Trader to manage campaigns in multiple platforms while challenging the status quo for our clients. You are highly motivated, focused yet flexible, a strong analytical thinker and able to manage both KPIs and client expectations.


 
Essential Functions:


  • Execute programmatic campaigns from the initial briefing stage through campaign set-up, maintenance, optimizations and final reporting

  • Ensure the health of your accounts, spending budgets in full, while exceeding client KPIs

  • Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.)

  • Extract and deliver insightful findings for optimization purposes and client reports

  • Build and evolve relationships as the primary point of contact with media partners, day to day clients, and internal teams (Account, Audience and Analytics)

  • Continually evaluate Programmatic strategies on your perspective accounts, identifying testing and account growth opportunities

 

Know Data and the Platforms Inside and Out:


  • Understand client brief and objectives to make partner and platform recommendations

  • Set-up and manage campaigns in DSPs; preferred experience in The Trade Desk and TubeMogul

  • Work closely with the ad operations and analytics teams for all tagging and reporting requirements

  • Negotiate firm but fair rates with managed service media and research partners

  • Analyze verification data to improve the quality of impressions purchased

  • Understand client’s website, assets and customer journey to develop creative strategy

  • Proactively monitor campaign activity for delivery, ad quality and performance

  • Pull reporting and identify optimization opportunities to implement both in real-time and long term

 

Be An Industry Leader:


  • Support business growth by identifying upsell opportunities with current clients

  • Be an agency thought leader, writing POVs to share internally and externally

  • Evolve relationship with key media partners to ensure we’re changing how we do business together, evaluating first-to-market opportunities to stay ahead of the marketplace

  • Actively participate in local industry communities and events as a positive agency spokesperson

 
What You Have

•     1 - 3 years of experience in digital advertising; required minimum one year specializing in programmatic trading

•     Deep understanding of working in programmatic platforms (The Trade Desk and TubeMogul experience preferred)

•     Passion for digital marketing, programmatic advertising and our clients’ business

•     An even bigger passion for data, analysis and Excel

     Programmatic experience across display and mobile required, additional channels (a audio, OOH, television) plus

•     Strong analytical skills with the ability to make data-driven recommendations

     A knack for building compelling decks in PowerPoint

•     Positive attitude/team player


•     Organized/detail oriented

•     BA/BS degree, preferably in advertising, marketing, business, economics or similar


 
What Sets You Apart

•     You’re a data nerd who always wants to know “why”

•     You have a voice and write POVs to share internally or with clients

•     You have a challenger mentality, willing to take risks and test the norm, refusing to settle for second place

•     You contribute to making iCrossing a place that people want to work, taking our work seriously, but without taking yourself too seriously