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Sr Copywriter at FCB

Posted in Other 30+ days ago.

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Type: Full Time
Location: New York City, New York

Job Description:

The Senior Copywriter (SC) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The SC works closely with creative and account teams to ensure adherence to clients marketing strategies and objectives within specified deadlines. The SC supervises junior writers on projects and works with a Senior Art Director in partnership to generate concepts.

Strategic Thinking
* Participate in strategic and tactical meetings internally and with client to develop campaigns reflecting client objectives
* Conceive and develop creative materials for product
* Participate in brainstorming meetings and med/legal meetings
* Possess a complete understanding of market trends and marketing briefs
* Review and edit all copy for clarity and proper grammar and punctuation
* Present concepts at presentations in a organized, professional, and effective style
* Follow copy through agency process on all pieces
Relationship Management
* Attend client creative presentations as circumstances allow
* Participate in status meetings
* Communicate with art, producers, and editorial to ensure smooth flow of jobs to meet deadlines
* Work with Medical Directors to ensure verification of facts and claims
* Supervise junior creatives and provide copy direction and support
Business Management
* Understand the target audience and adjust copy as required
* Parker with account to solve problems
* Establish rapport with client
* Bachelors Degree in marketing, advertising, communications or related field preferred
SKILLS & TRAINING REQUIREMENTS (licenses, programs, certifications, etc.)
* Effective oral and written communications skills
* Computer proficiency, solid knowledge of design programs
* Problem-solving ability
* Ability to work well within a team setting
* Exhibits decisive problem solving ability
* 3 marketing/advertising business experience preferred

SPECIAL INFORMATION (Travel, Physical Requirements, Schedule, etc.)


It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.