Global Digital Marketing Manager - Smokers Health at GlaxoSmithKline
Posted in Management 30+ days ago.
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Location: Trenton, New Jersey
Position Title: Global Digital Marketing Manager - Smokers Health
Working Location: New Jersey
Employment Status: Full time
Required Experience: 7 years
Required Education: Bachelors
Travel Required: 0%
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, Flonase® and TUMS®.
Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects
The Digital Mission:
GSK is on a journey towards digital transformation to become the global leader in bringing the best in class analytics and insights, to serve the consumer and patient. In April 2017, Emma Walmsley, formerly the Head GSK Consumer, was appointed CEO of GSK and has been vocal about her desire to accelerate GSK’s digital transformation. This strategy is far reaching and will extend to all corners of the business – from Big Data and applications of artificial intelligence in R&D to New Media in bringing to life consumer brands. In GSK Consumer, Marc Speichert was hired as Chief Digital Officer, coming from L’Oréal and Google before that.
The Global Digital Marketing Manager role is responsible to partnering our Smoker's Health brand teams to develop & manage world-class Global digital marketing programs as part of a broader integrated marketing mix. You will work alongside the category brand teams to manage the project activities for strategy, creative and deployment of digital consumer health programs to drive brand growth. You will liaise with Insights, Analytics, Media, Digital operations, Digital Marketing IT, Global brand teams, Area team’s & Local Market teams to ensure successful project delivery.
Key Job Responsibilities:
Partner with category brand teams, insights, and digital and PR agencies to define digital strategies for agreed focus brands (under the guidance of the Category Digital Director)
Develop Digital asset recommendations across Paid / Owned / Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance and deployment feedback
Implements defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams.
Inspire and develops team and organization on Marketing (and digital marketing) skills for today’s consumer.
Coaches team, peers and colleagues for performance and capability development
Partner with the approved Global Digital Agency and PR Agency teams for successful planning and execution.
Drive the strategy, creative testing, roll-out plan in partnership with regions and areas for digital programs across multiple digital platforms.
Develop learning agendas and consolidate key learnings in partnership with category teams, area digital leads for global asset development;
Lead the development of communications plans and content for brand efforts; Work with our agencies, medical and communication partners to issue proactive and reactive communication, track industry intelligence and issues, and prepare key messages and statements
Be the key point of contact for area digital leads, LOC brand teams to service their needs to ensure excellent execution
Ongoing review KPI’s for programs execution across regions / areas
Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary.
Report project status and issues to Category Digital Delivery
Bachelor's Degree in Marketing, Communications, or Related Field.
7+ years experience in digital marketing, brand building, and communications
Particular strengths in digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, influencer and earned media campaigns, user generated content, relationship marketing, eCommerce and use of web analytics and how they are applied.
Full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix.
Ability to build relationships and manage performance of key partners
We are an Equal Opportunity Employer and do not discriminate against
any employee or applicant for employment because of race, color, sex,
age, national origin, religion, sexual orientation, gender identity,
status as a veteran, and basis of disability or any other federal,
state or local protected class.