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Content Marketing Manager at Pandora Media Inc.

Posted in Other 30+ days ago.

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Type: Full Time
Location: Oakland, California





Job Description:

RESPONSIBILITIES:

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Generate story ideas that position Pandora as a thought leader in the advertising publishing world. Ideate, create and write content that clearly articulates Pandora's brand messaging
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Develop a publishing cadence and manage an integrated editorial calendar, incorporating themes, messages and channels that ladder up to Pandora's B2B brand principles
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Work cross-functionally with Pandora's sales, marketing, PR, design, research, audio and consumer marketing teams to generate, write and distribute blogs, podcasts, graphics for social feeds, infographics, white papers, research reports and data journalism, essays and articles, case studies and client success stories, emails and more
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Build reports on campaign performance and ROI using Google Analytics, WordPress tracking and Marketing Automation/CRM tools.
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Apply and maintain consistency with content standards, and evolve Pandora's voice
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Are able to identify key sources internally and externally that will lend authority to our thought leadership content and social strategy
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Edit and proofread the work of other writers and marketers both internally and externally
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Collect the newest third party data/insights and trends to utilize for content brainstorming. Leverage first and third party data as well as competitive research to articulate and document insights of real value to our audience
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Use both strong written and analytical skills to create compelling content and analyze how best to structure & optimize our digital presence to aggressively drive leads and engagement with our content.
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Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
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Align content strategy with product marketing and brand marketing initiatives
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Develop and maintain a quality control process for each type of content
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Ensure that all content is optimized for search engines

PREFERRED QUALIFICATIONS:

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You are an excellent writer and editor with a deep and diverse portfolio of work to prove it
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4+ years of experience in brand content, journalism, marketing or communications
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Experience collaborating with writers, visual designers, and subject matter experts
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Experience with sourcing, scripting, and producing podcasts a plus
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SEO experience a plus
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Should be highly analytical with experience optimizing social media and/or digital marketing campaigns, and translating data into digestible and actionable insights. Prefer candidates with experience in Google Analytics and Wordpress
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You devour the latest news in the tech and marketing world, staying current with the latest trends
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Have the ability to juggle multiple projects and meet tight deadlines while paying impeccable attention to detail
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Love both high-level strategy and hands-on writing and editing for web and mobile experiences
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Understand design thinking and are passionate about user experience
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Marketing automation (Marketo/Eloqua) experience a plus
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Passionate about music and the power of audio

Pandora is committed to diversity in its workforce. Pandora is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, race, veteran, or disability status. Women and people of color are encouraged to apply.

Pandora is also a VEVRAA federal contractor. Pandora requests priority referrals of protected veterans from each ESDS, as required by regulation.

If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to disability@pandora.com. This email box is designed to assist job seekers who require a reasonable accommodation to the application process. A response to your request may take up to two business days.

In your email, please include the following:

- The specific accommodation requested to complete the employment application.

- The location or office to which you would like to apply

- The subject of the email should read \\"Request for Reasonable Accommodation\\".