Director, Lifestyle Marketing at Daniel J. Edelman Holdings
Posted in Public Relations 30+ days ago.
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Location: New York, New York
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
UEG is seeking a unique candidate with lifestyle marketing background and strong network, adept at developing authentic, meaningful influencer marketing campaigns. The right person will have 7+ years of experience building large and small-scale programs for a range of clients, with a particular focus in the apparel and footwear industries. Individual should have a deep passion and strong knowledge of culture across music, fashion, streetwear, lifestyle and tech. Responsibilities will include overseeing multiple projects as well as working with teams across geographies to manage and grow business. Candidates must be comfortable advancing programs alone and as part of a group - this individual should possess entrepreneurial qualities while remaining very much a team player.
- Digital/social savvy with specific experience developing influencer-led content and/or program co-creation
- Experience working closely with creative and strategy teams to ideate and develop integrated programs
- Ability to effectively synthesize and communicate program briefs and creative concepts both internally and externally
- Strong writing/presenting skills
- A deep understanding of event and content production processes
- This is an exciting opportunity to work across iconic lifestyle brands and act as a cultural curator for the agency.