Job Description:

The Marketing Coordinator will work with the Business Development / Brand Manager in implementing the company marketing strategies over various mediums to include digital marketing such as email, social media, and online; print and promotional; and all internal and external branded materials, trade shows and events. The Marketing Coordinator will be accountable for working within the guidelines outlined by the Business Development / Brand Manager for all projects as well as contribute ideas that promote company growth and sustainability.  

Essential Job Duties and Responsibilities:

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  Support Marketing Strategy: Implement and track marketing strategies set in place by the Business Development /Brand Manager.


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  Product Positioning: Ensure marketing materials and resources are up to date and consistent in various mediums to include, print, digital and online media.


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  Campaign Execution: Execute marketing campaigns, including digital advertising, content marketing, email marketing, and social media efforts as directed by the BD/B Manager.


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  Promotional Items: Work with vendors and suppliers to order materials related to supporting Marketing and Company Events that align with budgets put in place for the activity.


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  Content Creation: Develop marketing materials, including brochures, spec sheets, videos, flyers, website content, and power point presentations while keeping in compliance with brand guidelines.


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  Sales Support: Collaborate with the sales team to provide them with the necessary tools and materials to promote and sell the equipment effectively.


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  Graphic Design: Under the direction of the Business Development /Brand Manager, create graphic designs that are not only pleasing to the eye but effective advertising.


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  Photography and Videography: Take photos and video of Company products for the use in content and promotional item creation. Photo retouch as needed to ensure high quality imagery.


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  Trade Shows and Events: Coordinate participation in industry trade shows and events to showcase the equipment and build relationships with customers and partners. Support Sales staff in planning and execution of attending events.


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  Partnership Development: Support Dealers and external sales partners with their efforts in the sale and support of our equipment.


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  Company Events: Support planning and execution of internal and external company events with a focus on Core Values.


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  Customer Relationship Management: Implement and provide administration support for company CRM and track and reporting results to Business Development /Brand Manager and distribute applicable leads to sales.

This position will provide support to Ground Force Manufacturing and TowHaul.  Support for other business units many be required as deemed necessary by the Business Development / Brand Manager.

Position Requirements:

• Bachelor’s degree in marketing, communications or similar field a plus but not required.


• Minimum of 3-5 years of marketing experience required.


• At least 2 years of graphic design experience required


• Strong prioritization, organization, and project management skills to handle multifaceted projects and campaigns.


• The successful candidate will be a highly motivated self-starter, able to work independently with exceptional follow-up and follow through skills.


• Proven experience in marketing, preferably with a focus on manufacturing or heavy equipment.


• Excellent written and verbal communication skills.


• Ability to work with multiple departments collaboratively to accomplish marketing goals.


• Skilled in writing and editing content with attention to detail.


• Ability to track and measure the ROI of marketing campaigns using CRM and report to BD/B on results.


• Proficiency in CRM (Dynamics preferred), analytics tools, Microsoft Office Suite and Adobe Creative Suite required.


• Daily working knowledge of CMS and other marketing software highly desirable.


• Photography and videography experience, preferably with Adobe Photoshop and Premiere Pro required

Expectations:

All employees are expected to interact with other members of the organization in a professional and respectful manner, with the goal of producing on-time and high-quality work being the highest priority. All employees must maintain excellent communication with supervisors and engineers and a professional attitude and approach to issues within the company.

We are a drug free workplace and require pre-employment testing.

Benefits of Employment

In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including: bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, and 401(k) with matching contributions. We provide our employees with a smoke-free, drug-free workplace.

About Us

We are a “Solution Driven” manufacturer for the mining industry.  At Ground Force Worldwide we design, engineer and manufacture the World’s Finest Mine Support Equipment. We offer a diverse product line for surface & underground mining and have trucks working in over 60+ countries worldwide. We have been providing our customers and dealers with custom solutions for over 30 years. Our history of innovation and strong customer relationships around the world prove us a World Leader in our industry. For more information, visit www.gfworldwide.com.

Federal Signal Corporation (NYSE: FSS) provides products and services to protect people and our planet. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Oak Brook, IL, with manufacturing facilities worldwide, the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit: www.federalsignal.com.

The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, call Human Resources at 630-954-2000. All other applications must be submitted online.

Experience

Required

• 2 year(s): Graphic Design Experience


• 3 - 5 years: Marketing Experience

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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