Job Description:

JOB SUMMARY

Valassis Digital is a leader in the marketing technology space, processing over 12 trillion calculations and analyzing more than 40 billion digital bid opportunities daily. The Marketing Science team is responsible for data analysis and measurement practices, allowing our clients to connect the dots between online and offline consumer behavior. They develop consumer insights with actionable implications, integrating research into all phases of communication planning process. This work is central to keep Valassis at the forefront of our industry.

We are seeking a highly motivated Marketing Scientist I who is passionate about using cutting edge technology to solve unique problems. You will focus on developing our measurement best practices and methodology for measuring marketing impact and connecting the dots between online and offline consumer behavior. You will enable our clients to better understand how the consumer is responding to digital and print advertising signals. The ideal candidate is innately curious about how data can be used to tell a story and inform decisions.

KEY DUTIES/RESPONSIBILITIES

• Work with various data sources and programming tools to set up, monitor, and measure offline sales impact; Use statistical methods and tools to set up test/control environments for measurement; Monitor performance of all live campaigns, making optimizations as needed; Compile relevant data from many sources to produce end of campaign reporting including sales or traffic lift, incremental sales, audience profiles, etc.


• Maintain external data vendor and client relationships to ensure on time delivery of critical measurement data; Monitor and quality check all incoming data used for measurement; Work to understand and facilitate the use of new data sources in the measurement process


• Work to refine and develop new measurement products, methodologies, and workflows; Contribute to the development new features for existing measurement products


• Apply your knowledge of various measurement methodologies (such as regression analysis, p-values, etc.)

EDUCATION

• Bachelor's Degree in math, economics, statistics, behavioral science, or similar quantitative field. (Required)

EXPERIENCE

• 0 - 2 years Relevant Experience in analytics experience (Required)

KNOWLEDGE/SKILLS/ABILITIES

• Experience using analytical or statistical techniques (eg., t-test, ancova, regression)


• Experience in Python, R, SQL, SAS, STATA or other programming language


• Desire to for continuous learning


• Excellent organizational skills, ability to multitask and deliver results to key stakeholders


• Ability to conduct analyses with direction/supervision


• Experience working with 1st or 3rd party datasets


• Prefer domain knowledge in CPG, retail, and/or marketing technology industries


• Prefer prior experience delivering analytical presentations


• Prefer familiarity with experimental design or AB testing

EQUIPMENT/SOFTWARE UTILIZED

• Desktop publishing programs


• Microsoft Word, Excel, Outlook


• Python, SQL


• Tableau


• Knowledge of Spark or Hadoop is a plus

COMMUNICATION AND CONTACTS

Communication skills requiredSalary: $70,000 - $80,000
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\nVericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community.As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com . EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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